In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward to the 21st century, and the concept of medical tourism has evolved into a global industry worth billions of dollars. The burgeoning demand for quality healthcare has pushed traditional boundaries, necessitating a more sophisticated and interconnected healthcare ecosystem. Integrating Artificial Intelligence (AI) into medical practices empowers individuals to actively manage their health while providing healthcare practitioners with invaluable insights for tailored patient care.

Impact of AI and Robotics on the Medical Tourism Industry delves into the transformative impact of AI and robotics on this dynamic sector. It explores how AI can encourage and assist patients in their health plans while augmenting healthcare practitioners' capabilities to utilize specific patient data to offer unique guidance. It dissects real-world examples, such as Cleveland Clinic Abu Dhabi's integration of robotic surgery, showcasing how these technologies revolutionize traditional medical practices.

As AI takes center stage, the impact on medical tourism becomes palpable. Telemedicine and telehealth are examined as bridges to overcome geographical constraints, presenting a vision of a future where healthcare transcends borders. The efficacy of AI in marketing medical tourism destinations and its role in economic expansion are dissected, offering insights for professionals navigating this dynamic landscape.

The book does not shy away from the multitude of complexities this integration is sure to bring. It delves into the ethical challenges and regulatory landscapes of these technologies, providing a compass for practitioners navigating this uncharted terrain. However, despite the challenges, the opportunities have the potential to create meaningful change. The chapters on competitive advantage and the perceptions of medical tourists unravel avenues for growth and improvement. This book is ideal for tourism industry professionals and academics. Medical travel agents, tour operators, healthcare professionals, and tourism specialists seeking a deeper comprehension of the role of AI and robotics in medical tourism will find this book invaluable.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence Applications in Medical Tourism
Challenges and Opportunities for Medical Tourism
Ethical Challenges in Medical Tourism
Medical Tourism Destinations Marketing
Medical Tourism Transformation
Medical Tourist Perceptions
Regulations in Medical Tourism
Robotics Applications in Medical Tourism
Technology used for Competitive Advantage
Technology-Driven Economic Expansion of Medical Tourism
Telemedicine and Telehealth

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Editor/Author Biographies

Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.

Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Shakeel Basheer is a researcher at Lovely professional university. About my qualification i have done bachelors in business administration from public university namely Kashmir university and an MBA in tourism management from central university of Kashmir My interest revolves around E-marketing, Ethical marketing, Ethical Tourism, JK tourism, Sustainability, E Tourism, social media, consumer psychology, organisation behaviour, and digital learning. He is proficient in using Vos viewer, Smart-PLS, AMOS, SPSS, LIWC, NVIVO, ATLAS.ti, and Mendeley. Beginner in Python and R.

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