Viana Hassan

Viana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She is the Founder and CEO of European Tourism and Events training Academy, She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education partner of Wolverhmapton University UK and University of Malta (Malta), GBS Malta, Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit..) including Athens, Paris, Vienna, Dubai, Valencia, India, Turkey etc.

Publications

Building Community Resiliency and Sustainability With Tourism Development
Building Community Resiliency and Sustainability With Tourism Development
Viana Hassan, Anna Staszewska, Shivam Bhartiya. © 2025. 350 pages.
Across the globe, communities face increasing challenges in building resilience and sustainability in the face of climate change, economic disparities, and other complex issues....
Impact of AI and Robotics on the Medical Tourism Industry
Impact of AI and Robotics on the Medical Tourism Industry
Viana Hassan, Ahmad Albattat, Shakeel Basheer. © 2024. 361 pages.
In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward to the 21st century, and the concept of medical tourism has evolved into a global...
Reconceptions of Policies, Strategies, and Challenges in Education 5.0
Reconceptions of Policies, Strategies, and Challenges in Education 5.0
Ali Sorayyaei Azar, Ahmad Albattat, Marco Valeri, Viana Hassan. © 2024. 320 pages.
In the era of Education 5.0, institutions face a pressing challenge: aligning educational policies and practices with the rapidly evolving demands of a digital, interconnected...
New Strategy Models in Digital Entrepreneurship
New Strategy Models in Digital Entrepreneurship
Ayşe Meriç Yazıcı, Albattat Ahmad, Marco Valeri, Viana Hassan. © 2024. 320 pages.
The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted...