Aziza Chakir

Aziza Chakir is a Senior Lecturer, Keynote Speaker and currently serve as a HDR professor in the university Hassan II. Her research interests include in the area of Computer Engineering, Information Systems, Digital culture, Software Engineering, Knowledge Transfer Technology, IT Governance, Cloud Computing, Suitable Development (Green IT..), Machine Learning, Big Data, Data mining... She is currently working on many projects such as "Green computing", "Ecological frameworks"..

Publications

AI Algorithms and ChatGPT for Student Engagement in Online Learning
AI Algorithms and ChatGPT for Student Engagement in Online Learning
Rohit Bansal, Aziza Chakir, Abdul Hafaz Ngah, Fazla Rabby, Ajay Jain. © 2025. 320 pages.
The shift to virtual education has presented numerous challenges, including maintaining student focus and participation. Traditional methods of instruction often need to catch up...
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi. © 2024. 349 pages.
Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay...
An Overview: Artificial Intelligence Is a New Source of Enhancing Business Performance
An Overview: Artificial Intelligence Is a New Source of Enhancing Business Performance
Aziza Chakir, Elyaagoubi Ikbal, Kamal Kant Tyagi. © 2024. 14 pages.
Digital transformation and artificial intelligence (AI) are closely linked as AI is often seen as one of the main drivers of digital transformation. Digital transformation...
Using Big Data and Artificial Intelligence to Enhance Smart Cities
Using Big Data and Artificial Intelligence to Enhance Smart Cities
Aziza Chakir, Johanes F. Andry, Rohit Bansal, Arif Ulah, Omar Durrah, Rashid Mamoon. © 2024. 19 pages.
This chapter analyzes the relationships that cities have with digital technologies. Smart cities are at the crossroads between the development of information and communication...
Exploring Social Media Adoption and SME Performance: Role and Challenges
Exploring Social Media Adoption and SME Performance: Role and Challenges
Riya Wadhwa, Rohit Bansal, Aziza Chakir, Reena Katyal. © 2023. 12 pages.
Small to medium enterprises (SMEs) are businesses that nourish revenues, assets, or number of employees below an unquestionable threshold. SMEs are the great altruist in...
Influencer Marketing Applications Within the Metaverse
Influencer Marketing Applications Within the Metaverse
Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir. © 2023. 334 pages.
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical...