What is Touristic Brand

Territorial marketing influences economic growth in Polish cities. The effectiveness of activities, which territorial marketing carried out, should have resulted in a coherent vision and achievement of marketing goals. This chapter aims to examine the dependence between the touristic strategy of territorial marketing in Polish provincial cities and economic growth. The chapter is divided into three parts. Firstly, the meaning of territorial marketing will be analyzed. The second part will analyze the factors that influence territorial marketing. The unique selling points will be described within Polish cities. In the third part, the correlation between the number of tourists and Polish cities' incomes will be analyzed. It is worth mentioning that currently, most Polish cities apply marketing strategies toward tourist goals, which stand out because of their image, and specific attributions among others.