O2O refers to the combination of offline business with the Internet. In the OFD industry, major take-out catering enterprises adopt O2O mode, which integrates online services with offline ones, including sales, marketing, and delivery. For consumers, it means placing orders online and receiving products / services offline.
Published in Chapter:
Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era in China: Case Studies of MeiTuan Waimai, and Ele.me
Poshan Yu (Soochow University, China & Krirk University, Thailand), Ziqi Liu (Independent Researcher, Suzhou, China), and
Emanuela Hanes (Independent Researcher, Austria)
Copyright: © 2022
|Pages: 31
DOI: 10.4018/978-1-7998-9506-0.ch011
Abstract
The sudden COVID-19 pandemic had a serious impact on the catering industry, and lockdown policies put a strain on the food supply chain. However, online food delivery (OFD) services have played an important role in the fight against the epidemic in the catering industry. In this chapter, the authors analyzed the development of keywords attributed to supply chains in the academic view by investigating the core selection of Web of Science and China National Knowledge Infrastructure, respectively, and drew keywords cluster graphs of Chinese catering supply chain by using CiteSpace. The contrastive analysis shows that more attention has been turned to supply chain resiliency, efficiency, and visibility in the post-pandemic era. Moreover, this chapter discusses whether and how Chinese OFD platforms contribute to the food supply chain. The results show that these OFD platforms, with domestic policy support, internet technologies, and the ecosystem advantages, have effectively enhanced supply chain resiliency, efficiency, and visibility.