Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is MOORA

Handbook of Research on Global Issues in Financial Communication and Investment Decision Making
The multi-objective optimization on the basis of ratio analysis.
Published in Chapter:
Assessing Corporate Social Responsibilities in the Banking Sector: As a Tool of Strategic Communication During the Global Financial Crisis
Hasan Dinçer (Istanbul Medipol University, Turkey), Serhat Yüksel (Istanbul Medipol University, Turkey), Merve Yazici (Istanbul Medipol University, Turkey), and Fatih Pınarbaşı (Istanbul Medipol University, Turkey)
DOI: 10.4018/978-1-5225-9265-5.ch001
Abstract
The aim of the chapter is to evaluate the corporate social responsibilities in the banking sector during global financial crisis period. For this purpose, alternatives of corporate social responsibilities for Turkish deposit banks are taken into the consideration. Within this framework, a set of criteria and dimensions are defined by analyzing similar studies in the literature. Also, fuzzy DEMATEL approach is used to weight these dimensions and criteria. On the other side, some alternatives for the corporate social responsibilities is identified by supported literature. Moreover, fuzzy MOORA method is applied to rank these alternatives. The findings show that the transparency is the most important factor in the criterion set as. Another important conclusion is that environment has the best degree in the alternative set. Thus, it is recommended that banks should be very transparent and mainly focus on environmental issues especially in the crisis period to increase the image on the eyes of the consumers. Therefore, it can be possible to increase the sales in this way.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Full Text Chapter Download: US $37.50 Add to Cart
Energy Center Selection in G7 Industry With Fuzzy MOORA
Multi-objective optimization on the basis of ratio analysis.
Full Text Chapter Download: US $37.50 Add to Cart
Evaluation of LPI Values of Transition Economies Countries With a Grey MCDM Model
The method that usually starts with vector normalization and is used to sort the alternatives.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR