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What is Line-of-Business (LOB) Managers

Chapter 5
Leadership, Management, and Adoption Techniques for Digital Service Innovation
An employee that oversees other employees and operations of a business while reporting to a higher-ranking manager. For an example, sales manager is an example for a LOB manager. He is responsible for sales department functionalities, but he will be reporting to a senior executive level manager.
Published in Chapter:
The Clash of the Titans: CIO and LOB Engagement in IT Innovation
Sachithra Lokuge (RMIT University, Australia), Darshana Sedera (Southern Cross University, Australia), and Shailesh Palekar (Queensland University of Technology, Australia)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-2799-3.ch005
Abstract
The emergence of digital technologies provides organizations with affordable, easy-to-use, and easy-to-learn technologies that opens line-of-business (LOB) managers to participate in information technology-led innovations. Such participatory actions by the LOB-managers in information technology (IT) innovations at the department levels will lead the creation of new roles like the ‘chief digital marketing officer.' While the overall outlook for innovation becomes positive through such expanding contributions of the LOB-managers, such additions will ignite new challenges. Especially, such roles and approaches will contest the traditional centralized technology management approaches. This chapter provides three engagement models on how the LOB-managers and chief information officers could interact harmoniously to enhance the quality of IT innovations led by LOB-managers.
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