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What is Flexitarianism

Chapter 11
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
A predominantly plant-based diet which allows sporadic meat consumption when other options are not available and also during religious celebrations.
Published in Chapter:
The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture
Amzad Hossain (Curtin University, Australia & Rajshahi University, Bangladesh), Sayedul Islam Montu (Curtin University, Australia), and Md Abul Azad (Curtin University, Australia)
Copyright: © 2018 |Pages: 9
DOI: 10.4018/978-1-5225-4757-0.ch011
Abstract
Humans' foremost desire is to achieve longevity through a healthy body and mind. The Baul philosophers of Bangladesh fulfil this sustainability desire through meatless diets and esoteric physio-spiritual practices. Their mission in life is to pursue voluntary community activism and social sustainability marketing by promoting the sermon of simplicity and that eating meat destroys longevity, personal and environmental health. This chapter analyses the role the Bauls play in guiding the Bangladesh population and counteracting western influences. It uses quotes from the oral wisdom of the Baul songs and orations included by UNESCO as part of the global intangible heritage of humanity.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 16
Towards Plant-Based Diet in Nigeria: Hindsight From Western Meat Production and Consumption
A dietary style characterised with reduced animal meat consumption and abundance of plant-based options.
Published in Chapter: Towards Plant-Based Diet in Nigeria: Hindsight From Western Meat Production and Consumption; From: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 8
Taxing Meat and Animal Food Products
Decrease in meat consumption to a level which is not higher than the limit recommended by reputable dietary guidelines.
Published in Chapter: Taxing Meat and Animal Food Products; From: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 7
Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation
Full Text Chapter Download: US $37.50 Add to Cart
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