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What is Fashion Industry

Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy
It includes the production of clothing and accessories.
Published in Chapter:
Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students
Luisa Cagica Carvalho (CICE, ESCE, Polytechnic Institute of Setúbal, Portugal & CEFAGE, Universidade de Évora, Portugal), Sandrina B. Moreira (CICE, Polytechnic Institute of Setúbal, Portugal & Business Research Unit, Instituto Universitário de Lisboa, Portugal), Rui Dias (Institute Polytechnic of Setúbal, Portugal & CEFAGE, University of Évora, Portugal), Susana Rodrigues (School of Technology and Management, Institute Polytechnic of Leiria, Portugal), and Berta Costa (School of Tourism and Maritime Technology, Institute Polytechnic of Leiria, Portugal)
DOI: 10.4018/978-1-5225-9885-5.ch012
Abstract
Designing circular economy (CE) implies the adoption of a set of circular principles that support a society for the future. Understanding how CE principles influence attitudes to consume green products is a key factor aligned with consumer trends. This chapter aims to study how CE principles influence attitudes to consume green products in a particular case of fashion industry. Very few empirical studies on the perceptions of the fashion “users” exist. This chapter aims to bring some inputs to this topic. The methodology uses a path analysis study based on a sample of 110 respondents collected in a higher education institution in Portugal. The estimated model allows to test the relation between a set of variables, and the study reveals that: CE principles have a direct effect on the attitudes on the green products consumption in fashion industry in the sample considered.
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TechCouturism, an Alternative Showcase for New Fashion Designers
Branch of companies that produce and sell clothing, shoes, accessories, and other textile products.
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Treating Textile Effluents for Sustainable Fashion and Green Marketing
Encompasses the design, manufacturing, distribution, marketing, and sale of clothing and accessories.
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Going Crazy for Reviewing: The Drivers Spreading e-WOM
The fashion industry includes both apparel and accessories.
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Social Media and Social Identity in the Millennial Generation
The fashion industry comprises a global enterprise that involves the production, retail, and consumption of clothing.
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Sustainable Innovation in Fashion Products: An Opportunity for Italian SMEs
Fashion industry consists of enterprises from textile, clothing and accessories, and tanning sectors.
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Social Media Influencers in Fashion: Challenges and Opportunities
An activity in which a company designs, produces, and sells new styles of clothes, shoes, bags, etc., especially expensive ones.
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Online Distribution Strategies: A Mix of Globalization and Diversification in the Fashion Market
The industry that includes the design, manufacturing and selling of clothing and accessories. Today, since this is a highly globalized industry, these tasks are usually performed in different countries. This industry covers many sectors, including: (i) the production of raw materials (e.g., leather, textiles); (ii) the manufacturing of fashion items by designers, producers and others; (iii) the retail commercialization; and (iv) the marketing communications.
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Recommercing Luxury Goods: A Market in Booming That Needs New Sustainability-Oriented Collaborative Strategies
Fashion industry consists of enterprises from textile, clothing and accessories, and tanning sectors.
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