Use of Big Data in Strategic Management as a New Perspective

Use of Big Data in Strategic Management as a New Perspective

Filiz Mızrak
Copyright: © 2023 |Pages: 17
DOI: 10.4018/978-1-6684-9261-1.ch020
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Abstract

In recent years, interest in big data has increased in the field of management. With digitalization, companies have started to receive data flow from many channels at the same time. Many sources such as the internet of things, connected sensors, cloud systems, social media, and daily operational records of companies have become an important source of big data for companies. In addition to encouraging companies to strengthen their technological infrastructure, the use of big data has also revealed important strategic and cultural adaptation problems. In this scope, the aim of the study is to examine the effect of big data analytics on the managerial capabilities and performance of companies. In this context, the studies in the literature on the subject have been examined. As a result of the literature review, issues related to big data that are thought to affect the managerial ability of the company have been discussed.
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Methodology

To achieve the objective of examining the influence of big data analytics on managerial capabilities and company performance, this study will adopt a literature review approach. A comprehensive review of relevant literature will be conducted to gather insights into the impact of big data analytics on managerial capabilities and company performance. Various databases, academic journals, conference proceedings, and relevant publications will be explored to collect a wide range of studies, theories, and frameworks in the field of big data analytics and management. This review will provide a solid foundation for understanding the existing knowledge, identifying research gaps, and developing a conceptual framework for the study.

The synthesized information from the literature review will be critically analyzed and discussed to identify recurring patterns, emerging trends, and theoretical perspectives. The findings will be examined in relation to the objective of the study and existing theories in the field of big data analytics and management. The discussion will highlight the key factors and mechanisms through which big data analytics can impact managerial capabilities and company performance.

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