Strategies for Sustainable Business Growth in Maritime Logistics

Strategies for Sustainable Business Growth in Maritime Logistics

Filiz Mızrak
Copyright: © 2024 |Pages: 18
DOI: 10.4018/979-8-3693-1155-4.ch006
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Abstract

In the ever-evolving landscape of maritime logistics, the pursuit of sustainable business growth remains a complex and pressing challenge. This research addresses the complex challenge of achieving sustainable business growth in the dynamic realm of maritime logistics by integrating the resource-based view (RBV) theory and the analytic hierarchy process (AHP) method. Through a blended approach of qualitative and quantitative methods, insights are extracted from in-depth interviews with five prominent experts in Turkey's maritime sector. The study focuses on optimizing internal resources using the RBV theory and ascertaining the relative importance of strategic factors through the AHP method, culminating in a comprehensive framework for concurrent growth and sustainability. Findings reveal pivotal criteria for sustainable growth, spanning technological innovation, operational efficiency, environmental stewardship, and regulatory compliance, emphasizing the need for proactive adaptation to evolving industry demands.
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Literature Review

The literature review section of this study delves into critical aspects that form the foundation of our research on sustainable business growth within the maritime logistics industry. In this section, we first explore the Resource-Based View (RBV) theory and its relevance to sustainable growth strategies, elucidating how this theoretical framework provides valuable insights into the utilization of internal resources and capabilities for long-term success. We then examine the pivotal importance of sustainability in the context of business growth in the maritime sector, shedding light on the intricate interplay between environmental responsibility, societal expectations, and profitability. Furthermore, we review previous research endeavors that have explored sustainable business growth in maritime logistics, identifying key findings and knowledge gaps that inform the present study's approach. This comprehensive literature review sets the stage for a deeper understanding of the multifaceted dynamics at play in our investigation of strategies for sustainable business growth in the maritime industry.

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