The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.

Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Tailored for a diverse audience of researchers, professors, students, policymakers, entrepreneurs, and other stakeholders in tourism and hospitality, the book serves as a comprehensive resource. It covers an extensive array of topics, including artificial intelligence, business analytics, circular economy, and smart tourism. By addressing the nuanced challenges faced by TSMEs and providing actionable insights, the book empowers its readers to not only understand but actively shape the future of tourism management. As an indispensable guide for navigating the complex interplay of social media and tourism, it equips its readers to embrace change, foster collaboration, and chart a course towards a sustainable and resilient future for the industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Changing Tourist Behaviors
Crisis Management
Digital Transformation in Hospitality
Economic Resilience
Evolving Trends
Hospitality Social Media Marketing
Social and Tourism Trend Analysis
Sustainable Practices
Technology Strategies
Tourism Management
Traditional Micro, Small, and Medium-Sized Enterprises
Transformative Solutions
Visionary Tourism

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Editor/Author Biographies

Célia M. Q. Ramos graduated in Computer Engineering from the University of Coimbra, obtained her Master in Electrical and Computers Engineering from the Higher Technical Institute, Lisbon University, and the PhD in Econometrics in the University of the Algarve (UALG), Faculty of Economics, Portugal. She is Adjunct Professor at School for Management, Hospitality and Tourism, also in the UALG, where she lectures computer science. Areas of research and special interest include conception and development of information systems, tourism information systems, big data, etourism, econometric modeling and panel-data models. Célia Ramos has published in the fields of information systems and tourism, namely, she has authored a book, six book chapters, conference papers and journal articles. At the level of applied research, she has participated in several funded projects.

Teresa Costa holds a PhD in Management and developed her Post PhD in Entrepreneurship and Social Capital in Tourism at the University of São Paulo. She is a coordinator professor in the Department of Economics and Management at the Business School at the Polytechnic Institute of Setúbal. She is a researcher at CiTUR - Center for Applied Research in Tourism, member of the scientific board of CITUR-Estoril, editor-in-chief of EJTHR (European Journal of Tourism, Hospitality and Recreation) during 2018-2021. She is an invited professor at several national and international universities where she collaborates in several masters and doctoral

Filipe Segurado Severino holds a PhD in Tourism since 2022, having completed his thesis in the field of events. He earned his master's degree in Hotel Management in 2017, focused on event tourism, and his bachelor's degree in Leisure Management and Tourism Entertainment in 2011. He is a Post-Doctoral Scientific Research Fellow in the SHIFT Project (Sustainability-oriented, Highly interactive, and Innovation-based Framework for Tourism Marketing) at the Estoril Higher Institute for Tourism and Hotel Studies (ESHTE). In addition to his primary occupation, he is an Invited Adjunct Professor of tourism and leisure area, at ESHTE.

Maria de Lurdes Calisto holds a PhD in Management, awarded in 2014 by the University of Évora. Currently she holds a position as assistant professor at Estoril Higher Institute for Tourism and Hotel Studies. She is a researcher (integrated) at CiTUR - Center for Applied Research in Tourism (centre accredited by FCT, the Portuguese National Funding Agency for Science, Research and Technology) and a researcher (collaborator) at CEFAGE - Center for Studies and Advanced Training in Management and Economics of the University of Évora (centre accredited by FCT). She has experience as a principal investigator, co-PI, and member of research teams in several competitive research projects. She supervises doctoral thesis and several master's dissertations. She develops research in the area of Business and Management. Her research interests are business strategy, strategic marketing, innovation in services, entrepreneurship, intrapreneurial behaviour and corporate entrepreneurship, particularly in the context of service companies. She has several publications with global book editors and indexed journals and is frequently invited as a reviewer for Q1 journals and as an invited lecturer with Portuguese and foreign universities.

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