Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse.

Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.

As businesses and educational institutions increasingly turn to the metaverse for innovative solutions, this book is a valuable resource for understanding and harnessing its potential. Bridging the gap between theory and practice empowers readers to navigate the metaverse's complexities and unlock new opportunities for growth and learning.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Academic Contributions
Business Applications
Cross-Disciplinary Approaches
Current State of the Metaverse
Data Protection
Defining the Metaverse
Digital Addiction
Economic Impact
Education and Training
Ethical Considerations
Industry Impacts
Job Markets
Navigating the Future and the Metaverse

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Editor/Author Biographies

Jeetesh Kumar is Head (a) of Research at Faculty of Social Sciences and Leisure Management, Taylor’s University, Malaysia. Dr Jeetesh earned his doctorate in Hospitality and Tourism from Taylor’s University Malaysia and a professional Master’s in Hospitality and tourism from the University of Toulouse, France. He is also a tourism academician at the School of Hospitality, Tourism and Events, Associate Director for Information Management & Documentation at the Centre for Research and Innovation in Tourism (CRiT), and Hub Leader - “Responsible Tourism for Inclusive Economic Growth” hub under Sustainable Tourism Impact Lab at Taylor’s University, Malaysia. His research areas include Economic Impacts, Economic Modelling, MICE, and Behavioural Studies.

Manpreet Arora , a Senior Assistant Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-two years of rich teaching experience. She holds academic accolades including a Ph.D. in International Trade, an M.Phil, a gold medalist and several other academic distinctions from Himachal Pradesh University, Shimla. Dr. Arora’s diverse research interests encompass Accounting, Finance, Strategic Management, Entrepreneurship, Qualitative Research and Microfinance. She works on Mixed methods research. Noteworthy for guiding doctoral research and delving into Microfinance, Entrepreneurship, Behavioral Finance and Corporate reporting, she has presented at numerous seminars, delivering talks on various academic subjects across multiple universities and colleges. An accomplished academic, she has an impressive publication record, having authored over 30 papers in esteemed national and international journals listed in Scopus, WOS and Category journals, alongside contributing to Sixty book chapters in publications by reputed publishers like IGI, Emerald, Routledge, CABI, Springer Nature, AAP, Wiley and more. Her commitment to management research is evident through the editing of four edited books. Presently she is working in the area of Metaverse and is Editing books from renowned publishers like IGI and Emerald. Her impactful contributions showcase a multifaceted professional excelling in academia, research, and social advocacy.

Dr. Erkol Bayram is currently an Associate Professor in the School of tourism and hotel management, department of tour guiding, University of Sinop, Sinop, Turkey. Dr. Erkol Bayram has worked as an internal trainer and teacher in the tour guiding arena. Her doctorate is in Tourism Management from the Sakarya University, Turkey, and she completed her dissertation research on Tour Guiding in Turkey. Her core subjects are Tourism, tour guiding, tourism policy and Planning, women studies. Erkol Bayram has also worked as a professional tour guide in the tourism sector. The editor has many book chapters in the international arena and published her books as an editor in the national arena. She also has many book chapters under IGI GLOBAL related women, tourism and management studies. She has been invited for many talks/lectures/ panel discussions by different Universities.

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