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ZARA: Technological Influence on Becoming the Fashion Industry's Market Leader

A. B. Mishra (International Institute of Management Studies, Pune, India) and Simran Devendra Dodke (International Institute of Management Studies, Pune, India)

EISBN13: 9798369373040|DOI: 10.4018/979-8-3693-2643-5.ch012

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Abstract

Zara, the flagship brand of Inditex, has revolutionized the fashion industry with its unique approach to fast fashion. Zara has completely transformed the fashion business. Zara's success can be attributed to its extensive incorporation of technology, that contributed to the company's ability to effectively manage its supply chain, improve the design management, and provide a seamless consumer experience. This case study examines Zara's key strategies, including its technological influence on vertically integrated supply chain, rapid design-to-sale cycles, and customer-centric retail approach. This case study is based on secondary data.

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ZARA: Technological Influence on Becoming the Fashion Industry's Market Leader

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