The Economic Crisis Faced by One of the Biggest Ed-Tech Companies in the World: The Case Study on Byju's Layoff

Ranita Basu (Woxsen University, India) and Anindita Majumdar (Woxsen University, India)
Copyright: © 2024 |Pages: 168
EISBN13: 9798369352595|DOI: 10.4018/979-8-3693-1544-6.ch008
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Abstract

The Indian startup ecosystem has hit funding winter, leading to significant layoffs, leaving thousands of employees without jobs. In the 1st half of 2023, more than 16000 employees were laid off from different start-ups. Start-ups that used to depend on external agencies for investment had to sack employees because of funding shortages. One such example is Byju's, the leading ed-tech firm. This case study examines Byju's, a prominent player in the Indian education technology (EdTech) sector, and its recent layoff decision in response to the challenges posed by rapid market expansion and evolving dynamics. In 2023, the company implemented a significant layoff affecting more than 60% of its workforce, which aimed to optimize costs, streamline operations, and maintain competitiveness. This study explores the reason behind the layoff, its outcomes, lessons learned, and its implications for the EdTech industry, highlighting the importance of adaptability, employee welfare, and strategic focus in navigating dynamic markets.
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