Journal of Business Ecosystems (JBE) - Current IssueJournal of Business Ecosystems (JBE)https://www.igi-global.com/journal/journal-business-ecosystems/204631IGI GlobalenJournal of Business Ecosystems (JBE)2644-18102644-1829© 2023 IGI Globalecontent@igi-global.comJournal of Business Ecosystems (JBE)https://coverimages.igi-global.com/cover-images/covers/jbe.pnghttps://www.igi-global.com/journal/journal-business-ecosystems/204631Engaging Customers and Managing Customer Relationshipshttps://www.igi-global.com/article/engaging-customers-and-managing-customer-relationships/322405Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss customer value, customer engagement, building customer relationships, and the various strategies and initiatives adopted by companies. Customer relationship levels and roles of digital and social media in customer engagement are discussed. Customers themselves generate substantial content nowadays. Again, companies should develop relationships not only with customers but also with partners like suppliers, distributors, and retailers to succeed in the long run. The roles and importance of consumer-generated marketing and partner relationship management are discussed. The discussions will help practitioners to understand the strategies and initiatives to be adopted to engage customers, manage customer relationships, to succeed in the competitive business environment, and to achieve business excellence in the long run.10.4018/JBE.322405Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-14Mandal, Pratap ChandraBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411142023-01-01T05:00:00ZThe Electricity System Improvement Canvas (ESIC)https://www.igi-global.com/article/the-electricity-system-improvement-canvas-esic/321556This paper addresses the complexity of commercially exploiting technical solutions in ecosystems with many stakeholders or in ecosystems that are highly influenced by regulatory issues. It does so by introducing a new tool, called the electricity system improvement canvas (ESIC). The ESIC allows for an efficient design, visualization, analysis, and/or validation of innovative system solutions and their implementation. Moreover, the ESIC helps to focus on the benefits that the solution provides for the system as a whole and for certain stakeholders. It is normally used together with the value creation ecosystem (VCE), a tool previously developed by the authors, providing more concretion and detail to it. To better portray its functionality, the ESIC and the VCE will be applied to one of the demo projects explored within EU-SysFlex, a project that has to do with congestion problems in the German electricity grid.10.4018/JBE.321556Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-18Vinaixa, JordiVanrespaille, WinnieMuslemani, HasanBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411182023-01-01T05:00:00ZManagement of Customer Lifetime Value in Organizationshttps://www.igi-global.com/article/management-of-customer-lifetime-value-in-organizations/318471Companies should focus on customer lifetime value, its management, and on profitable customers for company growth. The objective of the study is to analyze customer lifetime value and to manage it effectively. The methodology adopted is a conceptual analysis of various aspects of customer lifetime value and its management. Companies should appreciate the importance of customer lifetime value and the connections among customer lifetime value, brand equity, and customer equity. They should develop and build customer lifetime value through various measures (viz., improvement in customer services, customer engagement, enhancing the growth potential of customers, management of unprofitable customers, rewarding profitable customers, and developing customer touch points). They should develop customer loyalty through trust and measure customer lifetime value. Academicians may suggest models that are effective in measuring customer lifetime value and identifying profitable customers. Managers may suggest effective strategies and initiatives for better management of customer lifetime value.10.4018/jbe.318471Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-15Mandal, Pratap ChandraBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411152023-01-01T05:00:00ZTowards a Conceptual Framework and Research Agenda for Immigrant Entrepreneurs, Entrepreneurship, and Enterpriseshttps://www.igi-global.com/article/towards-a-conceptual-framework-and-research-agenda-for-immigrant-entrepreneurs-entrepreneurship-and-enterprises/322774This study aims to contribute to the rapidly growing literature on immigrant entrepreneurship, entrepreneurs, enterprises (IEEE) by conceptually exploring the key impacting factors and their components from an entrepreneurial ecosystem perspective. The concept of the immigrant entrepreneurial ecosystem is developed as a research approach for studying the relationship between immigrant firms and their business environments. By examining the relationship between IEEE and the dual (host- and home-country) entrepreneurial ecosystem (immigrant entrepreneurial ecosystem), it is proposed that the immigrant entrepreneurial ecosystem framework is an important tool for IEEE research. This study contends that immigrant entrepreneurs' motivation, execution, and evolution are determined by their immigrant entrepreneurial ecosystem embeddedness. By identifying factors and their components that influence IEEE, this research proposed a conceptual framework and research agenda for IEEE. The results will contribute to IEEE literature.10.4018/JBE.322774Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-24Duan, CarsonBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411242023-01-01T05:00:00ZAligning Project and Benefits Management With Balanced Scorecard Approach to Achieve Project Successhttps://www.igi-global.com/article/aligning-project-and-benefits-management-with-balanced-scorecard-approach-to-achieve-project-success/320481The organizations have spent an increased amount of financial resources in systems and technology without getting all the potential of their investments or collecting the promise business benefits. Organizational success is widely defined as winning in the marketplace, and firms tend to measure this with financial and economic indicators. There is also a general agreement that although schedule and budget performance alone are considered inadequate as measures of project success, they are still important components of the overall construct. An early identification of the critical success factors (CSF) and project success criteria (PSC) during the initial project assessment is a vital start for ensuring successful project completions. This paper combines project management (PM) and benefits management (BM) practices with balanced scorecard (BSC) approach to align the projects with the organizational strategy. The usage of this mix of different management tools led to more effectiveness in project success.10.4018/JBE.320481Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-11Gomes, Jorge VaredaRomão, Mário José BatistaBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411112023-01-01T05:00:00ZOrganizational Ecology and Its Implications on Organizational Ecological Innovationhttps://www.igi-global.com/article/organizational-ecology-and-its-implications-on-organizational-ecological-innovation/320482This study has the objective to analyze the implications of the organizational ecology on organizational ecological innovation from the assumption that the theoretical and conceptual framework of organizational ecology is positively associates with ecological innovation in organizations. The method employed is the analytical and reflective based on the theoretical and conceptual literature review. It is concluded that major organizational ecological innovations leading to technical changes are pioneered by entrepreneurial organizations shedding light on the positive relationships between the concepts and theories of organizational ecology and the competing mechanisms posited in the results of the organizational innovative ecology.10.4018/JBE.320482Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-16Vargas-Hernandez, José G.Rodríguez-Maillard, CarlosVargas-González, Omar C.Business and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411162023-01-01T05:00:00ZOrganizational Environmental Sustainability Business Model in Green Technology Innovationhttps://www.igi-global.com/article/organizational-environmental-sustainability-business-model-in-green-technology-innovation/320483This study aims to analyze the implications of the organizational environmental sustainability business model in green technology innovation. It departs assuming that the implementation of green technology innovation in organizations must be supported by an environmentally sustainable business model. The method employed is the analytical reflection based on the conceptual, theoretical, and empirical literature. It is concluded that the implementation of a green business model of technology innovation, simultaneously with an internal structure of environmental sustainability regulations, is required for organizations to improve the organic integration to achieve sustainable competitive advantage and improve the development of the green technology innovation capabilities of firms.10.4018/JBE.320483Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-16Vargas-Hernandez, José G.Vargas-González, Omar C.Rodríguez-Maillard, CarlosBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411162023-01-01T05:00:00ZThe New Marketing Realities and the Major Marketing Forceshttps://www.igi-global.com/article/the-new-marketing-realities-and-the-major-marketing-forces/320484Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces viz. technology, globalization, physical environment, and social responsibility, and how these forces are shaping the new marketing realities. The methodology adopted is a conceptual analysis of the various aspects of the market forces and the new marketing realities. Companies adopt initiatives and strategies to convert the challenges into opportunities. Academicians may analyze and suggest effective ways to understand the market forces and the new marketing realities. Companies and practicing managers may analyze how the market forces are shaping the marketing realities and the marketing landscape. They should adopt strategies and initiatives which help them to achieve business excellence in the long run.10.4018/JBE.320484Journal of Business Ecosystems (JBE), Volume: 4, Issue: 1 (2023) Pages: 1-14Mandal, Pratap ChandraBusiness and Organizational ResearchBusiness & ManagementBusiness & Organizational Research2023-01-01T05:00:00Z411142023-01-01T05:00:00Z