Call for Chapters: Emerging Trends in Food and Agribusiness Marketing

Editors

Satish Pant, Doon Business School, India
V G Venkatesh, EM Normandie Business School, France
Priyanka Panday, Doon Business School, Dehradun, India
Gargi Shukla, Swami Rama Himalayan University, Dehradun, India
Shiba Parhi, Adani University, Ahmedabad, India

Call for Chapters

Proposals Submission Deadline: May 19, 2024
Full Chapters Due: July 21, 2024
Submission Date: July 21, 2024

Introduction

The proposed book would be an essential read for students, entrepreneurs, and professionals in the agribusiness and agri-marketing sector. It would focus on the unique challenges and opportunities in marketing within the agriculture industry. The book would aim to blend traditional marketing principles with the nuances and emerging trends specific to agribusiness.

Objective

The book covers a wide range of themes, encompassing traditional, emerging, and future-oriented practices, offering a well-rounded perspective. It blends established principles with current trends like precision marketing, data-driven decisions, and the Metaverse, making it relevant to both newcomers and experienced professionals. Themes like Blockchain, Metaverse, and diverse voices emphasize forward-thinking strategies and inclusivity in agri-marketing. This targeted approach can offer more relevant and actionable insights compared to broader-focused books, considering our target audience - students, entrepreneurs, and professionals - tailors content and examples to their needs and experiences.

Target Audience

Students pursuing agriculture and allied courses (MBA Agri-business, Agri-economics, and Agri-extension), Marketing professionals, entrepreneurs in the agribusiness sector, Agribusiness consultants, and policymakers.

Recommended Topics

1. Sustainable Marketing Practices: Approaches to market sustainable and organic agricultural products. 2. Brand Building for Agricultural Products: Strategies for building a strong brand identity in the agri-food market. 3. Precision Marketing in Agriculture 4. Data-Driven Decision for farm growth 5. Sustainable and Organic Marketing: 6. Blockchain and Transparency in the Food Chain 7. Leveraging the Metaverse for Agri-Business. 8. Collaborative Marketing for Agriculture, Embracing Diverse Voices in Agri-Marketing, Global Opportunities for Local Farms. 9. Future Outlook: Predictions and insights into the future of marketing in the agribusiness sector, with a focus on technological advancements and market shifts.

Submission Procedure

Researchers and practitioners are invited to submit on or before May 19, 2024, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by June 2, 2024 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by July 21, 2024, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-anonymized review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Emerging Trends in Food and Agribusiness Marketing. All manuscripts are accepted based on a double-anonymized peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2025.



Important Dates

May 19, 2024: Proposal Submission Deadline
June 2, 2024: Notification of Acceptance
July 21, 2024: Full Chapter Submission
August 25, 2024: Review Results Returned
September 22, 2024: Final Acceptance Notification
September 29, 2024: Final Chapter Submission



Inquiries

Satish Pant Doon Business School fdp20satishchandrap@iima.ac.in Priyanka Panday Doon Business School, Dehradun priyanka.pandey13@gmail.com V G Venkatesh EM Normandie Business School vgv1976@gmail.com Gargi Shukla Swami Rama Himalayan University, Dehradun gargipant87@gmail.com Shiba Parhi Adani University, Ahmedabad bkshibprasad@gmail.com

Classifications


Business and Management; Environmental, Agricultural, and Physical Sciences; Social Sciences and Humanities
Back to Call for Papers List