Call for Chapters: Destination Branding and Bias in Ecotourism

Editors

Muhammad Abrar, Lyallpur Business School, Government College University, Faisalabad, Pakistan
Muhammad Nawaz, Lyallpur Business School, Government College University, Faisalabad, Pakistan
Faiqa Kiran, Lyallpur Business School, Government College University, Faisalabad, Pakistan

Call for Chapters

Proposals Submission Deadline: June 2, 2024
Full Chapters Due: August 4, 2024
Submission Date: August 4, 2024

Introduction

The situation has changed in recent times, and environmental consciousness is no longer a trend; instead, it is a necessity (Asongu et al., 2019). This shift evolved in the travel industry. Tourists are no longer interested in sightseeing; they seek experiences that represent their social and moral values and positively impact the environment and society as a whole (Baber & Baber, 2022). This further highlights the emerging importance of destination branding as a powerful tool that shapes the perception of a tourist’s sight as being environmentally supportive and sustainable. Destination branding is an emerging concept in recent research studies (Aro et al., 2018). This concept is opted for in tourism studies based on the general consideration of product/service branding (Almeida-Santana & Moreno-Gil, 2018). Destination branding is critical for exhibiting tourism as an eco-destination brand. In this book, we will discuss the different perspectives that contribute to developing destination branding in the context of eco-destination brands. The promise of natural landscapes developed through an ecological revolution over time compels tourists to seek authentic travel experiences that align with environmental ethics (Unde & Seniwati, 2019). However, developing a persuasive narrative about a destination that focuses on sustainability is difficult (Aro et al., 2018). This process requires a delicate, balanced, and well-integrated communication strategy regarding storytelling, tourist involvement, and marketing tools.

Objective

This book highlights the importance of engaging local communities and stakeholders in the branding process. This includes understanding their needs, perspectives, and values to create a brand that is inclusive and representative of their destination. This book emphasizes the need to educate tourists on sustainable travel practices and to preserve the local environment. The proposed book will serve as a lighthouse for destination branders, such as managers, marketers, and ecological activists, to provide the latest updates on eco-destination branding. The book will provide a perfect mix of theoretical frameworks, case studies, and managerial practices, which are being adopted as strategies and tools by destinations worldwide with a focus on eco-destination branding. The book's focus is not restricted to any geographical region; instead, it will attract scholars from around the globe, from the misty mountains of Pakistani Northern areas to the coastlines of Hawaii, USA. This book explores how a destination's unique characteristics leverage the development of an environmentally conscious brand for tourists. The book explores the collaboration between international, national, and local administrations; stakeholders; storytelling; and ethical development, which play a supportive role in developing stronger brands.

Target Audience

The book is well-focused on the business and market practices being carried out; it also encompasses the earth's ecological balance while empowering residents to play a leading role. The broader scenario is the development of inspired and respected destinations that can leave a legacy and motivation for the coming times and people. As we begin this journey of destination branding in the context of ecotourism, our actions today will shape the future of the coming generations. Together, we can and will nurture an environment that provides an equal opportunity for all species to contribute to the beauty of this planet.

Recommended Topics

The book looks forward to the profound contribution of the learned authors, researchers, and activists to the development of a better world. The book offers chapters on destination brand image, the role of logo and slogans, destination brand personality, destination brand experience, destination brand equity, destination brand attachment, social media destination branding, AI-based destination branding, destination brand love, celebrity endorsement, destination promotion, the role of events, destination brand hate, destination brand identity, destination brand authenticity, and destination brand well-being. A detailed overview of the chapters is provided, but potential authors may suggest any other chapter based on the relevant topic. Here is a list of topics for potential contributors. 1. Destination Brand Image 2. Destination logo and slogan 3. Destination Brand Personality 4. Understanding Destination Brand Experience 5. Managing and Measuring Destination Brand Equity: A Comprehensive Guide 6. Building and managing destination brand attachment 7. Social media destination branding 8. AI and destination branding 9. Destination Brand Love 10. Celebrity Endorsement for Promotion of Destination (in the Context of Ecotourism) 11. Promoting Destinations Using Influencers: Building Trust and Amplifying Ecotourism Experiences 12. The Power of Events: Leveraging Tourism Events to Build Ecotourism Destination Brands 13. Understanding the Reason for Destination Brand Hate 14. Developing Destination Brand Identity via Stakeholder Collaboration 15. Building Destination Brand Authenticity 16. Destination Brand Well-Being: Fostering Positive Impacts for Visitors and Locals

Submission Procedure

Researchers and practitioners are invited to submit on or before June 2, 2024, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by June 16, 2024 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by August 4, 2024, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-anonymized review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Destination Branding and Bias in Ecotourism. All manuscripts are accepted based on a double-anonymized peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2025.



Important Dates

June 2, 2024: Proposal Submission Deadline
June 16, 2024: Notification of Acceptance
August 4, 2024: Full Chapter Submission
September 8, 2024: Review Results Returned
October 6, 2024: Final Acceptance Notification
October 13, 2024: Final Chapter Submission



Inquiries

Muhammad Abrar
Lyallpur Business School, Government College University, Faisalabad, Pakistan
abrarphd@gcuf.edu.pk

Muhammad Nawaz
Lyallpur Business School, Government College University, Faisalabad, Pakistan
asimkahlon@gcuf.edu.pk

Faiqa Kiran
Lyallpur Business School, Government College University, Faisalabad, Pakistan
faiqakiran@gcuf.edu.pk



Classifications


Business and Management
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