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It is unfair to neglect the contributions of Small and Medium-sized Enterprises (SMEs) to the Countries' economies worldwide (Hourali et al., 2008). SMEs appear in sectors such as tourism, mobile money centres, transport services, restaurants and other recreational centres (Venkatakrishnan, 2014). SMEs in Tanzania, for example, account for more than 90% of the enterprises while providing opportunities for employment acts income in various alternatives (Kilangi, 2012; Venkatakrishnan, 2014). From the Tanzanian perspective, SMEs contribute up to 27% of the Gross Domestic Product (GDP) and employ more than 20% of the labour force (FSDT, 2017).
The employees working with enterprises, particularly SMEs, rely on technologies an important aid towards the improvement of the work processes in terms of efficiency and timely manner. Mobile phone technology is one of the main alternatives in the regions of developing countries when compared to desktop computers (Mushi, 2020). The main reason for its use is due to its features that make sees them being used to performing activities regardless of when and where the individuals are (Mushi et al., 2017). Mobile phone technology allows people to work at any possible time and place such as at weekends, overnights or on leave (Kilangi, 2012; Mushi, 2018). According to Venkatesh (2000), a technology is only successfully used if it has been accepted by the users in the first place. Various factors and their relationships contribute to the acceptance of technologies in various contexts. One of the factors that have been found to influence the acceptance of technologies in various contexts is normality pressure (Davis 1989). However, the unique features of usage of mobile phones by the employees of SMEs pose questions on whether normality pressure can be one of the factors influencing its usage in the context. It is vital, to identify the key factors and establish whether they directly or indirectly influence the intention and use of technology to provide necessary recommendations to the key stakeholders on how to fully utilise the functionalities and achieve the best out of the technology. The majority of African countries depend much on mobile phone technology as the main option to speed up service delivery within SMEs. As a result, the deliverables of this research are important for the businesses and economies not only in the African countries but also in the other contexts since more activities are keeping on shifting to the mobile services.