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McDonald’s Makes a Tough Call

By IGI Global on Jul 2, 2010
After discovering that there were trace amounts of cadmium in the paint used on its Shrek drinking glasses, McDonald's decided to recall the glasses in the interest of safety. Due to a low risk to children in possession of the glasses, the company led the voluntary recall shortly after the release of the product. The company then took the unusual step of offering $3 per returned glass, each of which was purchased for roughly $2.

McDonald's may have chosen to offer more money to cover the taxes paid by customers, or to encourage customers to get the potentially harmful product out of their homes, or they may have offered the premium for any other number of reasons. Whatever the reasoning was, McDonald's executives also may have considered that offering a premium would help the company to maintain a positive relationship with their affected customers. The voluntary recall was a strategic decision based on many things, including the safety of children, money, maintaining a positive image, and potentially much more ( www.nytimes.com/2010/06/05/business/05recall.html?scp=5&sq=mcdonald%27s%20recall&st=cse and www.nytimes.com/2010/06/09/business/09mcdonalds.html?scp=3&sq=mcdonald%27s%20recall&st=cse).

International Journal of Strategic Decision SciencesInnovative strategies for decision making in organizations is just one relevant topic explored by IGI Global, an information science and technology publisher. The International Journal of Strategic Decision Sciences (IJSDS) (Editor-in-chief Madjid Tavana, La Salle University, USA) is a double-blind refereed journal whose focus is to promote the infusion of strategic decision-making with analytical methods. IJSDS distinguishes itself as a business journal with an explicit focus on analytical strategic decision-making, for the difficult decisions made by companies like McDonald's. The journal provides a publication vehicle for theoretical and empirical research as well as real-world applications and case studies.

The principal objective of the International Journal of Strategic Decision Sciences is to establish an effective channel of communication between policy makers, government agencies, practicing managers, academic and research institutions, and persons concerned with the development of new methodologies to formulate and solve strategic problems by applying decision sciences methods. IJSDS provides conceptual and pragmatic guidance to decision makers by publishing papers that bridge the gap between strategic decision-making and decision sciences in business, industry, government and academia. The decision-making environment may include single or multiple decision makers considering single or multiple criteria strategic problems. IJSDS draws on a wide range of disciplines, including but not limited to accounting, finance, information systems, international management, marketing, organizational management, operations research, production and operations management, and strategic management. For more information on IJSDS including subscription info and a free sample copy please visit www.igi-global.com/ijsds.

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