e-Insuring Consumers in the Digital Age: What Every Business/IT Professor Needs to Teach!

By IGI Global on Jul 13, 2010
Insurance companies are working harder than ever to provide various electronic services to their customers. Agencies such as Medica, a regional non-profit health insurer, have made significant strides over the past two weeks to ramp up its digital-age offerings for members. The Minnesota based company partnered with HealthInsights in Minneapolis to offer Medica's commercial customers a value-based benefit program that will allow members to create their own personalized health scorecards ( www.fiercehealthpayer.com/story/medica-dives-electronic-services-health-scorecards-and-e-prescribing/2010-07-06). In order to meet the demands for research within the context of system design for financial services, IGI Global authors Aki Ahonen (OP Bank Group Central Cooperative, Finland); Jarno Salonen (VTT Technical Research Centre of Finland, Finland); Raija Järvinen (National Consumer Research Centre, Finland); Jouni Kivistö-Rahnasto (Tampere University of Technology, Finland) recently released their research in the form of a teaching case, eInsurance: Developing Customer-Friendly Electronic Insurance Services form the Novel Project Perspective. The study introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial services, such as insurance. Furthermore, it introduces a novel electronic insurance service concept for consumers. The authors argue that the development of electronic service solutions for the use of financial sector formerly rather conducted in an organization may well be executed through a multi-organizational project-based working logic. In fact the case study establishes that the multi-organizational project-based logic results in a more creative outcome. Hence, the authors hope that the research encourages both academics and especially practitioners within the insurance business sector to take steps towards more collaborative working practices in order to generate more creative electronic service solutions for customers. Cases on Managing E-Services

This case is an excellent addition to any Business and/or Computer Science course. This research is part of a larger publication released by IGI Global, Cases on Managing E-Services (edited by: Ada Scupola, Roskilde University, Denmark).
  • Click here for more information regarding this case or the full length case book.
  • Click here for more information regarding IGI Global's teaching case collection.

Browse for more posts in:
Teaching CasesBusiness and ManagementElectronic ServicesCourse Adoption

No comments Comments

Log in or sign up to comment.
Be the first to comment!

More from IGI Global

Google has recently introduced its new Gemini platform, which competes with OpenAI's ChatGPT. This platform promises to provide real-time chat with advanced algorithms to meet the increasing demand for instant AI interactions.
IGI GlobalRead More
Computer Science and Information TechnologyArtificial IntelligenceBooks & E-BooksResearch Trends
How can advertisers possibly keep up with billions of unique individuals on the planet? Enter artificial intelligence.
IGI GlobalRead More
Business and ManagementMarketingBooks & E-BooksResearch Trends
In its second year, the IGI Global Annual Academic Publishing Trends & Open Access Survey 2024 seeks to create a realistic outlook on problems faced by the academic community and their potential solutions.
IGI GlobalRead More
Resources for LibrariansResources for ResearchersOpen Access
The World Health Organization (WHO) has reported a surge in Lassa fever cases in Nigeria, emphasizing the urgent need for containment measures.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesHealthcare Information SystemsBooks & E-BooksResearch Trends
IGI Global congratulates the winners of this year's Journal Reviewer Award
IGI GlobalRead More
JournalsAwards & RecognitionOpen Access
For decades, academic publishing has been plagued with discrepancies surrounding authorship of scholarly research...
IGI GlobalRead More
Books & E-BooksAcquisitions
Two IGI Global publications have been recognized by Doody's for their excellence and niche topic focus.
IGI GlobalRead More
Medical, Healthcare, and Life SciencesMedia and CommunicationsBooks & E-BooksAwards & Recognition
Digital Inclusion Week underscored the urgent need for a national digital equity plan in the US due to disparities in internet access and digital skills.
IGI GlobalRead More
The majority of IGI Global's books Frontlist is now indexed by Scopus. Learn what this prestigious recognition means for the publisher and the experts behind these books.
IGI GlobalRead More
Books & E-BooksAwards & RecognitionReviews & Indexing
First Previous 1 2 3 4 5 6 7 8 9 10  ... Next Last