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Data Mining Gets Fashionable

By IGI Global on Feb 4, 2011
Most fashion trends traditionally start from major designers and trickle down to consumers. In other major industries, however, demand is dictated by the consumer, so why shouldn't consumers' voices be heard in fashion? A new website called Polyvore is beginning to help retailers use data to create new trends based on what their customers like and want. Website users can log on and create collages of their favorite outfits and trends that look like layouts in a fashion magazine. A new collage is made every three seconds by one of the website's users. The immense amount of data now available on the website can be viewed and used by both designers and consumers to get ideas about new available trends.

Visit http://marketplace.publicradio.org/display/web/2011/01/31/am-polyvorecom-uses-data-to-track-fashion-trends/ for more on this story, or visit www.polyvore.com/ to start creating your own fashion sets. Who knows what major retailers will use your ideas in their next line?

For more information on cutting-edge technologies in the fashion industry, IGI Global is proud to recommend one of its forthcoming publications, Fashion Supply Chain Management: Industry and Business Analysis, edited by Tsan-Ming Choi, Hong Kong Polytechnic University, Hong Kong. This reference focuses on reporting both quantitative research on FSCM and exploratory studies on emerging supply chain management issues in the fashion industry. This reference will help both academicians and practitioners understand more about the latest development and solution schemes in FSCM, as it is a pioneering text which reports many important research results in quantitative FSCM. For more information on this publication visit www.igi-global.com/bookstore/titledetails.aspx?TitleId=49569.Fashion Supply Chain Management: Industry and Business Analysis
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