Marketing and Customer Relations e-Book Collection Title List

This list of titles is a summary of all book titles released by IGI Global and included in this database. Titles on this list are subject to change and may be moved into later copyright years or cancelled without notice at the sole discretion of IGI Global. This list should not be used to make purchasing decisions for individual titles. To obtain additional information on any of the above titles, including updated release information, please contact IGI Global at eresources@igi-global.com.

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Titles in This Collection
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
Blanca Miguélez-Juan (University of the Basque Country, Spain), Gema Bonales-Daimiel (Complutense University of Madrid, Spain)
Release Date: January 2023. Copyright © 2023. 441 pages.
Handbook of Research on Global Perspectives on International Advertising
Handbook of Research on Global Perspectives on International Advertising
Ipek Krom (Istanbul Esenyurt University, Turkey)
Release Date: June 2022. Copyright © 2022. 397 pages.
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Pantea Keikhosrokiani (School of Computer Sciences, Universiti Sains Malaysia, Malaysia)
Release Date: June 2022. Copyright © 2022. 458 pages.
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Jasmine Kaur (Chitkara Business School, Chitkara University, Punjab, India), Priya Jindal (Chitkara Business School, Chitkara University, India), Amandeep Singh (Chitkara Business School, Chitkara University, India)
Release Date: June 2022. Copyright © 2022. 327 pages.
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Ayantunji Gbadamosi (University of East London, UK)
Release Date: May 2022. Copyright © 2022. 346 pages.
Adoption and Implementation of AI in Customer Relationship Management
Adoption and Implementation of AI in Customer Relationship Management
Surabhi Singh (IMS Ghaziabad, India)
Release Date: October 2021. Copyright © 2022. 272 pages.
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar)
Release Date: June 2021. Copyright © 2021. 471 pages.
Advanced Digital Marketing Strategies in a Data-Driven Era
Advanced Digital Marketing Strategies in a Data-Driven Era
Jose Ramon Saura (Rey Juan Carlos University, Spain)
Release Date: June 2021. Copyright © 2021. 342 pages.
Blockchain Technology and Applications for Digital Marketing
Blockchain Technology and Applications for Digital Marketing
Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
Release Date: June 2021. Copyright © 2021. 329 pages.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India)
Release Date: June 2021. Copyright © 2021. 310 pages.
Handbook of Research on Future Policies and Strategies for Nation Branding
Handbook of Research on Future Policies and Strategies for Nation Branding
Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus)
Release Date: June 2021. Copyright © 2021. 383 pages.
Developing Successful Global Strategies for Marketing Luxury Brands
Developing Successful Global Strategies for Marketing Luxury Brands
Fabrizio Mosca (University of Turin, Italy), Cecilia Casalegno (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
Release Date: March 2021. Copyright © 2021. 351 pages.
Cross-Border E-Commerce Marketing and Management
Cross-Border E-Commerce Marketing and Management
Md. Rakibul Hoque (University of Dhaka, Bangladesh & Emporia State University, USA), R. Edward Bashaw (Emporia State University, USA)
Release Date: October 2020. Copyright © 2021. 349 pages.
Building Consumer-Brand Relationship in Luxury Brand Management
Building Consumer-Brand Relationship in Luxury Brand Management
Paula Rodrigues (Lusíada University of Porto, Portugal), Ana Pinto Borges (Instituto Superior de Administração e Gestão, Portugal)
Release Date: October 2020. Copyright © 2021. 318 pages.
Handbook of Research on Applied AI for International Business and Marketing Applications
Handbook of Research on Applied AI for International Business and Marketing Applications
Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia)
Release Date: September 2020. Copyright © 2021. 702 pages.
Handbook of Research on New Media Applications in Public Relations and Advertising
Handbook of Research on New Media Applications in Public Relations and Advertising
Elif Esiyok (Atilim University, Turkey)
Release Date: August 2020. Copyright © 2021. 572 pages.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Dincer Atli (Uskudar University, Turkey)
Release Date: June 2020. Copyright © 2020. 304 pages.
Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Kamaljeet Sandhu (University of New England, Australia)
Release Date: June 2020. Copyright © 2020. 278 pages.
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
Luís Farinha (Polytechnic Institute of Castelo Branco, Portugal & NECE, University of Beira Interior, Portugal), Daniel Raposo (Polytechnic Institute of Castelo Branco, Portugal & RETHINK Research Group on Design for the Territory, CIAUD, Portugal)
Release Date: May 2020. Copyright © 2020. 335 pages.
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Valentina Chkoniya (University of Aveiro, Portugal), Ana Oliveira Madsen (CEGE, Católica Porto Business School, Portugal & Universidade Católica Portuguesa, Porto, Portugal), Paata Bukhrashvili (Ilia State University, Georgia)
Release Date: April 2020. Copyright © 2020. 546 pages.
Digital Marketing Strategies and Models for Competitive Business
Digital Marketing Strategies and Models for Competitive Business
Filipe Mota Pinto (Polytechnic Institute of Leiria, Portugal), Teresa Guarda (Universidad Peninsula de Santa Elena (UPSE), Ecuador)
Release Date: March 2020. Copyright © 2020. 240 pages.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Ana Maria Soares (School of Economics and Management, University of Minho, Portugal), Maher Georges Elmashhara (School of Economics and Management, University of Minho, Portugal)
Release Date: February 2020. Copyright © 2020. 424 pages.
Handbook of Research on Decision-Making Techniques in Financial Marketing
Handbook of Research on Decision-Making Techniques in Financial Marketing
Hasan Dinçer (Istanbul Medipol University, Turkey), Serhat Yüksel (İstanbul Medipol University, Turkey)
Release Date: December 2019. Copyright © 2020. 646 pages.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Sumesh Singh Dadwal (Northumbia University, London, UK)
Release Date: November 2019. Copyright © 2020. 532 pages.
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Cecilia Silvestri (University of Tuscia, Viterbo, Italy), Michela Piccarozzi (University of Tuscia, Viterbo, Italy), Barbara Aquilani (University of Tuscia, Viterbo, Italy)
Release Date: November 2019. Copyright © 2020. 389 pages.
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