Marketing and Customer Relations e-Book Collection Title List

This list of titles is a summary of all book titles released by IGI Global and included in this database. Titles on this list are subject to change and may be moved into later copyright years or cancelled without notice at the sole discretion of IGI Global. This list should not be used to make purchasing decisions for individual titles. To obtain additional information on any of the above titles, including updated release information, please contact IGI Global at eresources@igi-global.com.

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Titles in This Collection
Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism
Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
Release Date: September 2019. Copyright © 2020. 361 pages.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal), Óscar Lima Silva (Instituto Superior Politécnico Gaya, Portugal)
Release Date: August 2019. Copyright © 2020. 267 pages.
Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Ebtihaj Ahmed Al-A'ali (University of Bahrain, Bahrain), Meryem Masmoudi (Applied Science University, Bahrain)
Release Date: August 2019. Copyright © 2020. 248 pages.
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Sandra Maria Correia Loureiro (Instituto Universitário de Lisboa, Portugal), Hans Ruediger Kaufmann (University of Applied Management Studies, Germany)
Release Date: July 2019. Copyright © 2020. 463 pages.
Green Marketing as a Positive Driver Toward Business Sustainability
Green Marketing as a Positive Driver Toward Business Sustainability
Vannie Naidoo (University of KwaZulu-Natal, South Africa), Rahul Verma (Department of Training and Technical Education, India)
Release Date: July 2019. Copyright © 2020. 356 pages.
Handbook of Research on Narrative Advertising
Handbook of Research on Narrative Advertising
Recep Yilmaz (Ondokuz Mayıs University, Turkey)
Release Date: June 2019. Copyright © 2019. 400 pages.
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
Release Date: June 2019. Copyright © 2019. 339 pages.
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Jose Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico)
Release Date: April 2019. Copyright © 2019. 438 pages.
Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Ayantunji Gbadamosi (University of East London, UK)
Release Date: January 2019. Copyright © 2019. 428 pages.
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Margarida M. Pinheiro (University of Aveiro, Portugal), Ana Estima (University of Aveiro, Portugal), Susana Marques (University of Aveiro, Portugal)
Release Date: November 2018. Copyright © 2019. 252 pages.
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal), Pedro Isaías (University of Queensland, Australia)
Release Date: October 2018. Copyright © 2019. 609 pages.
Application of Gaming in New Media Marketing
Application of Gaming in New Media Marketing
Pratika Mishra (Presidency University Bangalore, India), Swati Oberoi Dham (New Delhi Institute of Management, India)
Release Date: September 2018. Copyright © 2019. 312 pages.
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan University, UK)
Release Date: July 2018. Copyright © 2019. 301 pages.
Diverse Methods in Customer Relationship Marketing and Management
Diverse Methods in Customer Relationship Marketing and Management
In Lee (Western Illinois University, USA)
Release Date: May 2018. Copyright © 2018. 333 pages.
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Giuseppe Pedeliento (University of Bergamo, Italy)
Release Date: February 2018. Copyright © 2018. 308 pages.
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Amir Ekhlassi (University of Tehran, Iran), Mahdi Niknejhad Moghadam (Sharif University of Technology, Iran), Amir Mohammad Adibi (University of Tehran, Iran)
Release Date: January 2018. Copyright © 2018. 189 pages.
Driving Green Consumerism Through Strategic Sustainability Marketing
Driving Green Consumerism Through Strategic Sustainability Marketing
Farzana Quoquab (Universiti Teknologi Malaysia, Malaysia), Ramayah Thurasamy (Universiti Sains Malaysia, Malaysia), Jihad Mohammad (Universiti Teknologi Malaysia, Malaysia)
Release Date: November 2017. Copyright © 2018. 301 pages.
Digital Marketing Strategies for Fashion and Luxury Brands
Digital Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem (University of Gloucestershire, UK), Yllka Azemi (Indiana University Northwest, USA)
Release Date: October 2017. Copyright © 2018. 460 pages.
Exploring the Rise of Fandom in Contemporary Consumer Culture
Exploring the Rise of Fandom in Contemporary Consumer Culture
Cheng Lu Wang (University of New Haven, USA)
Release Date: October 2017. Copyright © 2018. 300 pages.
Driving Customer Appeal Through the Use of Emotional Branding
Driving Customer Appeal Through the Use of Emotional Branding
Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India)
Release Date: September 2017. Copyright © 2018. 366 pages.
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Elena Veselinova (Goce Delčev University of Štip, Macedonia), Marija Gogova Samonikov (Goce Delčev University of Štip, Macedonia)
Release Date: July 2017. Copyright © 2018. 392 pages.
Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations of the Influence of Culture on Consumer Buying Behavior
Sarmistha Sarma (Institute of Innovation in Technology and Management, India)
Release Date: July 2017. Copyright © 2018. 375 pages.
Driving Traffic and Customer Activity Through Affiliate Marketing
Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh (IMS Ghaziabad, India)
Release Date: June 2017. Copyright © 2018. 233 pages.
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Agapi Manarioti (The Brand Love, Cyprus)
Release Date: May 2017. Copyright © 2017. 222 pages.
Green Marketing and Environmental Responsibility in Modern Corporations
Green Marketing and Environmental Responsibility in Modern Corporations
Thangasamy Esakki (Nagaland University, India)
Release Date: January 2017. Copyright © 2017. 294 pages.
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