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What is Everywoman

Chapter 1
Contemporary Global Perspectives on Gender Economics
Described by this author as the average women who may want to invest in stocks and shares or other forms of saving and investments but have neither the financial capital nor the knowledge. The Everywoman does not include sophisticated investors and often the Everywoman cannot even gain access to the share market as a retail investor because the entry requirements in terms of the investment amount or ‘at risk saving’ is too high.
Published in Chapter:
Gender Economics: An Introduction to Contemporary Gender Economics
Susanne Moore (The Centre for Gender Economics and Innovation, Australia)
Copyright: © 2015 |Pages: 26
DOI: 10.4018/978-1-4666-8611-3.ch001
Abstract
This chapter will introduce a definition of the theory of Gender Economics to create a development pathway for the future study of Gender Economics as a concept. The definition covers Gender Economics and its application in business at a micro level, as well as in policy and economic theory at a macro level. This chapter introduces Diversity Economics, a concept that looks at leveraging innovation and performance from diversity. This chapter firstly defines four major categories of economic activity where this author believes that gender, and particularly women, plays a role, i.e. Investment, Policy, Environment, Innovation and Health. Secondly this chapter details examples from three of the category definitions of Gender Economics.
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