MLA
Sawal, Ainul Balqis, et al. "Machine Intelligence in Customer Relationship Management in Small and Large Companies." Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence, edited by Muneer Ahmad and Noor Zaman, IGI Global, 2022, pp. 132-153. https://doi.org/10.4018/978-1-7998-9201-4.ch007
APA
Sawal, A. B., Ahmad, M., Muralitharan, M. A., Loganathan, V., & Jhanjhi, N. Z. (2022). Machine Intelligence in Customer Relationship Management in Small and Large Companies. In M. Ahmad & N. Zaman (Eds.), Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence (pp. 132-153). IGI Global. https://doi.org/10.4018/978-1-7998-9201-4.ch007
Chicago
Sawal, Ainul Balqis, et al. "Machine Intelligence in Customer Relationship Management in Small and Large Companies." In Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence, edited by Muneer Ahmad and Noor Zaman, 132-153. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-9201-4.ch007
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