How Do Machine Learning (ML) Techniques Benefit the Insurance Industry?: An Exploratory Study

How Do Machine Learning (ML) Techniques Benefit the Insurance Industry?: An Exploratory Study

Tripti Pal, Mohammad Irfan, Salina Bt. Kassim
DOI: 10.4018/979-8-3693-0082-4.ch007
OnDemand:
(Individual Chapters)
Available
$37.50
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

In the present time, machine learning technologies are used for commercial purposes in many industries, not only the insurance sector. The insurance sector is essential to the global economy because it gives both individuals and corporations safety and financial stability. However, the industry is dealing with serious issues like increased competition, rising costs, and evolving consumer expectations. In order to overcome these problems, insurance companies are employing artificial intelligence (AI) technologies. In light of this, artificial intelligence is revolutionizing the industry in numerous ways as it provides insurers with new tools to increase productivity, save costs, and increase customer happiness. Additionally, the use of AI technology makes it possible to automate routine tasks, analyze data, and detect fraud, freeing insurers to focus on more complex and lucrative projects. As a result, AI can now provide more customized plans and premiums based on unique risk factors and historical data.
Chapter Preview
Top

Introduction

The purpose of this paper is to give an idea of how quickly machine learning algorithms are used in the insurance sector. With the help of this technology sector, it gives very accurate, fast and efficient results.

Insurance is a contract, represented by a policy, under which a policyholder receives financial security or compensation from an insurance firm against losses. To make payments more manageable for the insured, the company pools the risks of its. Most people have some kind of insurance, whether it be for their home, car, health, or even their lives. Insurance policies provide protection from monetary losses brought on by mishaps, injuries, or property damage. Additionally, insurance aids in defraying expenses related to liability (legal duty) for harm or damage done to a third party.

According to experts, AI is changing the insurance sector in a variety of ways, from streamlining the claims process to improving consumer satisfaction. Financial Institutes work very hard to make the financial sector smarter in the artificial intelligence or digitalization era. The financial sector uses various technologies to enhance the client services with the help of Artificial intelligence, Machine learning, Big data, Cloud computing, Data science, Deep learning, IOT and block chain. This technology uses financial services like credit scoring, fraud detection, prevention, plan, claiming process, premium amount, etc. (Gujral, 2023)

Finance industry professionals are becoming smarter. They are interested in alternate data they collect from voice, recording, news articles, ads, posts in social media and satellite images (Goodell et al., 2021). These sources provide unexpected large data that are a significant influence on decision making.

In the past few years, the insurance company has collected a huge amount of data related to their business processes, customers, claims, and so on. Because of the huge amount of data, this deals with big data analysis techniques. The data may be in unexpected form or may be text, audio, video, PDF, image, or structured, organized, and created by the data analyst.

Why ML and AI in Insurance Industry?

Machine learning, artificial intelligence, and deep learning have been the most widely acknowledged trends during the last few decades. They have been accepted by almost all industries because of the operational benefits of the value chain (Emerson et al., 2019). The insurance sector is one such area that has greatly benefited from the introduction of machine learning and artificial intelligence into its work flows (Russell & Norvig, 2009). But in the beginning, machine learning in the insurance industry can only assist in automating typical day-to-day operations and making processes more efficient (Choy, 2014). Furthermore, these technologies can assist organisations in analysing and utilising massive amounts of client data in order to make better judgments and provide more profitable, personalised based insurance policies to their customers.

Recent Developments of AI in Insurance Industry

The Willis Towers Watson survey of life insurers highlighted that more than half the insurance companies used ML-driven predictive analytics for insurance underwriting. More than 76% of insurance professionals indicate that the innovation stakes have been the highest ever. More than 40% of CIOs have planned to increase their spending on AI use cases and pilot more automated insurance projects. Clearly, there is a lot more for us to uncover about the applications of Machine Learning and AI in Insurance.

Machine Learning Algorithms

A machine learning algorithm is an equation that allows computers to learn and predict from data. Rather of clearly instructing the computer, we present it with a significant amount of data and allow it to identify patterns, relationships, and insights on its own (Modha & Witchalls, 2014).

Applying machine learning algorithms in business can result in reduced expenses, faster processing times, and better efficiency. We have all recently gained from machine learning approaches from streaming media suppliers that suggest flicks to watch based on watching preferences and keep an eye out for fraud based on client spending patterns (Kahn, 2018). It can manage big, complicated data sets and derive intriguing trends or patterns from them, such anomalies. To quickly process information and make choices when it hits the threshold, machines are required.

Complete Chapter List

Search this Book:
Reset