MLA
Koch, Stefan, and Asli Dikmen. "Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation." Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 412-424. https://doi.org/10.4018/978-1-5225-5637-4.ch020
APA
Koch, S. & Dikmen, A. (2018). Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation. In I. Management Association (Ed.), Social Media Marketing: Breakthroughs in Research and Practice (pp. 412-424). IGI Global. https://doi.org/10.4018/978-1-5225-5637-4.ch020
Chicago
Koch, Stefan, and Asli Dikmen. "Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation." In Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 412-424. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5637-4.ch020
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