Consumer Risk Perception Towards Cybercrimes and E-Commerce: The Case of Malaysia

Shopping Trend In New Era: Consumer Online Lifestyle

Consumer lifestyle will affect their own action in making the decision to purchase. A similar view by Herawaty and Tresna (2019) mentioned that purchase decision stems from the characteristics of a consumer’s lifestyle. If a person has a habit of spending online, he or she will consume the products that they like, without much consideration of online reviews or word-of-mouth promotion. The growth of e-commerce in Malaysia has shifted dramatically at an unprecedented pace especially during the COVID-19 pandemic, leading to consumers changing from physical shopping to online shopping, especially during the Movement Control Order (MCO) period. Accordingly, the rapid shift to online shopping has also changed consumers’ online lifestyles (Anastasiadou et al., 2020). Consumers prefer online shopping for its efficiency and convenience as well as the pricing, relative to the pricing at the physical outlets. The increasing trend for online shopping has significantly affected consumers’ purchases.

On the other hand, Stofkova, Laikep, and Stofkova (2022) further explained that consumers can purchase anything at any time with just a few clicks without having to leave their homes. Online shopping is integrated into the daily life of consumers, from purchases of apparel and groceries to hotel/flight bookings and others (Iqbal, 2019). In addition, online shopping allows consumers to draw comparisons among many online shopping websites so that they can decide upon the best-suited and reasonably priced purchases. Nonetheless, online shoppers who work five days a week from 9 am to 5 pm may face difficulties in collecting parcels physically when the delivery is made.