Services Customization Using Web Technologies

Services Customization Using Web Technologies

Indexed In: SCOPUS View 1 More Indices
Release Date: May, 2012|Copyright: © 2012 |Pages: 346
DOI: 10.4018/978-1-4666-1604-2
ISBN13: 9781466616042|ISBN10: 1466616040|EISBN13: 9781466616059
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Description & Coverage
Description:

The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products?

Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • E-Service Cost
  • E-Service Practices
  • E-Service Techniques
  • E-Services
  • Global Consumer Reach
  • Marketing Applications
  • Service Customization
  • Web Based Selling
  • Web Based Services
Reviews & Statements

Kardaras (Athens U. of Economics and Business, Greece) and Karakostas (City U., London, UK) review the techniques and technologies currently available for customizing services delivered over the Web and explore several approaches to service customization by visual composition and discovery. The authors propose a methodology for integrating business strategies with service characteristics, organizational process design, and IT solutions, and address the hard and soft aspects of service customization by drawing on cognitive and fuzzy logic theories. Two case studies apply the methods to the patient admittance process at Athens Hospital and personal bank loan approval. 

– Book News Inc. Portland, OR
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Editor/Author Biographies

Dimitrios K. Kardaras was born in Athens Greece. He is an Assistant Professor in Information Management in the Department of Business Administration at the Athens University of Economics and Business (AUEB), Athens, Greece. He holds a BSc (Hons) in Informatics and a BSc (Hons) in Management both from the Athens University of Economics and Business, an MSc in Information systems Engineering and a PhD in Information Systems Strategic Planning from the Department of Computation at the University of Manchester Institute of Science and Technology (UMIST), England. He has been teaching at undergraduate and postgraduate level IS courses in the UK and in Greece for over 16 years. Dimitrios has participated in many research projects in IS/IT since 1990 (BRITE, ESPRIT I and II). He has been an advisor in Information Systems to UK and Greek companies of the private or public sectors. Author of more than 54 research publications, his research work has been published in journals (e.g. Information and Management, International Journal of Information Management, Internet Research, International Journal of Web based Communities, Information and Software Technology), in chapters of edited books, handbooks of research and conference papers. He is regularly acting as a reviewer to academic journals such as IEEE Transactions on Fuzzy Systems, International Journal of Information Management, International Journal of Information Systems and Management and as External Examiner for research degrees in UK universities. Dimitrios is a member to the Steering Committees of International Conferences in the area of information management. Dimitrios’ research interests include strategic information systems planning, services customisation, fuzzy logic, fuzzy cognitive maps, business process modelling, and management.

Bill Karakostas was born in Greece. After graduating from University of Patras with a degree in Informatics and Computer Systems Engineering in 1986, Bill obtained an Mphil research degree in the Department of Computation, UMIST, in Manchester, UK in 1998 and a PhD in Software Engineering from the same Department in 1990. Since 1988 Bill has been working as a research assistant in various Esprit I and II projects investigating into new technologies for information system development (rule-based, temporal based etc). In 1990, Bill became a research fellow sponsored by UK electronics companies. In the same year, he became a lecturer in the Department-a post he held for 10 years. Between 1993 and 1995, Bill became the Technical Coordinator of Esprit III projects investigating system evolution and reuse. He also acted as Technical Editor for the European ESSI programme. In 1996, Bill was appointed Director for European Projects for the Business Engineering Partnership, an association of companies and universities. Between 1997 and 1999, he was the technical coordinator of another Esprit project investigating safety in the design of automotive telematics systems. In 1999, he became the Technical Coordinator of another Framework 5 project that researched into reference architectures for the shipping sector. In the same period, Bill acted as Evaluator of Framework 5 proposals in the areas of information management, software engineering, transport telematics, grid and cloud computing. Since 2000, Bill holds a Senior Lecturer appointment with the School of Informatics of City University, London. He is also an Associated Lecturer with the School of Engineering at the University of Surrey, UK. Bill has been a principal investigator in several projects investigating financial software technology transfer and survey of the state of the art, as well as becoming involved in preparation, evaluation and review of Framework 5 proposals and projects. Overall, in a career spanning over 20 years, Bill has collaborated in R&D projects with major European companies of the banking, automotive, aerospace and telecom sectors. Bill is an affiliate of IEEE Computer Society, an author of over 120 research publications, and an author/co-author of two books on requirements engineering and service systems engineering.

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