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In the current information age, universities occupy an important position for creating and inheriting knowledge, and the internet is the main carrier for disseminating knowledge (Li & Zhu, 2017). With the acceleration of the global internet process, a brand-new virtual society has gradually formed. The internet society, social groups, and even individuals intertwined by the internet exist in the virtual technological world, and people's communication and behavior patterns differ from the real society (Johannisson, 2010). With its rapid speed, vivid forms, and vast capacity, the internet transmits information and knowledge to people, but it also brings challenges to humankind (Nan, 2021). Traditional means of production and ways of life, thinking, behavior, and knowledge dissemination are all facing great impact. Universities are the forefront of the development and utilization of new technologies. College students not only learn about human knowledge and civilization, but also receive ideological and moral education (Sallis et al., 2020). Therefore, the ideological and moral education of college students must respond to the challenges and opportunities created by new technology. The internet presents a prominent moral problem that seriously affects the healthy development of college students (Chen et al., 2022). In classroom teaching, especially ideological and political theory teaching, teachers should focus on the content of moral education. The systematic teaching of moral education includes moral cognition, moral emotion, moral will, moral belief, and moral habit. Teachers should have a solid knowledge foundation, scientific teaching methods, excellent teaching ability, and a diligent teaching attitude. Through continuous innovation of teaching concepts, the best integration point of content knowledge and moral education is explored. Moral education should be integrated into content knowledge, so that science and ideology can be naturally integrated in teaching, and good educational results can be achieved. Moral activities run through all areas of society. Schools should actively explore and innovate the educational methods and approaches that combine the theory and practice of moral education and are suitable for the characteristics of contemporary college students.
Vulgar information flows smoothly on the internet, which strongly impacts college students' ideas and moral concepts (Persin et al., 2021). Therefore, the moral values education of college students in the internet environment has also been affected, including positive and negative aspects (Guloksuz et al., 2018). The ideological and moral construction of college students should face these problems squarely, put forward countermeasures, and carry out reform and innovation in time, so as to continuously promote the ideological and moral education of college students to a new level (Kim et al., 2017). Using the behavior track data set of college students to mine the relationship between student behavior and ideology and morality is a classic application scenario of colleges and universities using big data in student training (Waitman et al., 2022). By integrating data on college students’ behavior at school, using the association rule method to carry out data mining and building a model of college students’ behavior at school, the behavior of college students at school can be predicted and the level of ideological and moral education can be determined. When using big data analysis of student behavior, the classic Apriori arithmetic is improved by integrating the practical experience of college student management.. On the basis of maintaining the effectiveness of the original arithmetic, the improved algorithm greatly improves the efficiency of association rule mining.