The Application of Media Integration in Ideological and Political Teaching in Colleges and Universities

Introduction

Teaching ideological and political courses in colleges and universities has always been the focus and difficulty of college education. How to innovate the teaching mode of ideological and political courses and improve the teaching effect is the current problem to be solved urgently. Media fusion technology is one of the hot spots in the field of information technology at present. It is significant to apply media fusion technology in teaching ideological and political courses in colleges and universities to improve the quality of education and teaching. For the Internet, fusion multimedia (hereinafter referred to as fusion media) has realized the integration of traditional media, including newspapers, such as radio, television, periodicals, and the two ends of the micro (Yu, 2021). Media integration is not only the diversification of information collection channels and communication channels, but more importantly, it allows media staff to sort out comprehensively, refine, process the original materials of multimedia, convey information quickly, express the truth behind events, restore the whole picture of news, and improve the quality and depth of news reports through the characteristics of different media communication.

Through the integration of media, the audience can receive a variety of information services (Xu et al., 2022). In the context of convergent media, the interaction between people and media is stronger and timelier, and it has become a part of people’s lives (Su & Li, 2022). For example, the information people could only get from TV, mobile phones, and computers can now be obtained from different platforms (Ji et al., 2022). With the support of the network’s advantages of strong immediacy, high interactivity, and wide comprehensiveness, convergent media has the incomparable functions of the above two media (Zhai, 2022). It realizes the complementary advantages of traditional and new media in terms of resources, platforms, methods, etc., and maximizes the communication effect with the smallest cost (Huanmin, 2021). Therefore, introducing media integration into education activities can effectively stimulate the enthusiasm of students to study, the creativity of teaching, and the comprehensiveness of campus media education (Han et al., 2022).

With the rapid development of computer technology in China and the great changes in the domestic and foreign environment since the 1990s, the ideological and political courses in colleges and universities are also changing. Multimedia teaching has gradually become an important direction of ideological and political teaching reform (Li & Shi, 2021). First, ideological and political courses in colleges and universities are rich in content, comprehensive and theoretical, and have large information capacity. Secondly, modern college students have active thinking and strong receptivity. The traditional single teaching method can no longer meet the needs of students (Niu, 2020). Although media integration technology has been widely used in ideological and political teaching in colleges and universities, some problems still need to be solved. For example, the quality and quantity of multimedia teaching resources are insufficient, teachers lack sufficient understanding of the application of media integration technology, and students’ ability to accept and use media integration technology is limited. These problems restrict the application and development of media integration technology in ideological and political education in colleges and universities. Therefore, how to further strengthen the application of media integration technology in college ideological and political teaching is an urgent problem to be solved.