Organizational Environmental Sustainability Business Model in Green Technology Innovation

Introduction

Organizational environmental sustainability is critical in its practice in the ecology of the organizational population (Salimath & Jones, 2011). Innovation as organizational change is a learning process through organization to develop innovation capabilities aimed to enhance the organizational performance (Chin & Chuang, 2015; Shahadan & Oliver, 2016). When green environmental performance support is high, technological innovation adapts to improve the sustainable competitive advantage. Green technology innovation increases environmental performance. Green technology innovation support shows moderate organizational innovation and environmental performance (Xing, Wang, & Tou, 2019; Porter & van der Linde, 1995). That is, when global environmental solutions are at a higher level, innovation is more willingly adapted to the improvement of sustainable competitive advantage.

The growing interest for sustainable environmental socio-ecosystem services is a result of the social dimension that reinforces the socio-ecosystem management legitimation and contributes to enhance constructive conflict resolution. Organizations can manage their capabilities and processes to be able to innovate and compete in the global landscape (Barney, 1991; Teece et al. 1997; and Santos et al. 2009). In theory, every organization implement programs of innovation in organizational models of corporate social responsibility and customer relationship managements as the result of organizational transformations and restructuration.

Economic growth and efficiency contribute to sustainable environmental governance and affecting green sustainable development. Environmental regulations have an impact on the innovative behaviors and is not a perfect theoretical system. Environmental regulation theory linkage international environmental governance. The appropriate regulatory intensity, firms control the opportunistic behaviors to achieve environmental governance. The technology governance capabilities should be improved through environmental regulations.

Technological innovation is a factor affecting green development efficiency. The stronger the technological innovation capability is, it is more conducive to enhance green sustainable development (Chen & Golley, 2014; Guo et al., 2017; Chen et al., 2020; Wang et al., 2021). Technological innovation features and characteristics are perceived as causes of green technology innovation for sustainable competitive advantage. Green environmentally sustainable support moderates’ green technology innovation and sustainable competitive advantage relationship.

Green technology innovation is a complex technological behavior and the effects of environmental sustainability regulations on green behavior are still not well known (Huang et al., 2022). Green technology innovation is a strategic contributor to advance organizational knowledge capacities and gaining a sustainable competitive advantage (Alavi & Leidner, 2001). Green technology innovation is related positively to environmental sustainability performance leading to sustainable competitive advantage in environmental sustainability (Seebode, Jeanrenaud, & Bessant, 2012; Zhang, Sun, Yang, & Li, 2018; Huang & Li, 2017; Ge et al., 2018; Chiou, Chan, Lettice, & Chung, 2011; Chang, 2011).

Organizational green technology innovation approach has the potential to protect the environment, develop competitive market leadership, become more efficient, etc. Technological innovation characteristics may lead to organizational sustainable competitive advantage.