Organizations should be willing and ready to adopt innovation (Rubera & Kirca, 2012). Top management support is required for innovation. Innovation demand financial, human, and other resources on a regular basis. This is not possible without support from the top management who are involved in making such decisions (Mansur et al., 2019). Organizations also require encouraging innovators. The innovators would want to identify firms who would be willing to adopt their innovations (Kahn, 2018). Adoption of innovation is associated with a number of variables in the organization’s environment (community progressiveness, community income), the organization itself (size, profits, willingness to change, pressure to change), and the administrators (education level, age, sophistication) (Jhang et al., 2012). Other factors in the external environment may also affect an organization’s willingness to adopt innovation. These factors may include funding received from the government and competition from firms in the industry (Aboulnasr et al., 2008). A controversial or innovative product may also be eliminated because of negative public opinion.