Impact of Social Websites Testimonials on the Career Choices of Post-Millennials and Millennials in the IT Industry: A Comparative Analysis

Impact of Social Websites Testimonials on the Career Choices of Post-Millennials and Millennials in the IT Industry: A Comparative Analysis

Milind B. Bhore, Poornima Tapas
Copyright: © 2023 |Pages: 16
DOI: 10.4018/ijea.320646
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Abstract

This article seeks to understand how social website testimonials have been impacting the career choices of post-millennials and millennials and comparison between the two generations have been done to suggest improvements to organizations to help attract and retain the said talent. This research shall help determine whether social websites testimonials and its usage has been having a significant impact on career choices of post-millennials and millennials with focus on post-millennial talent. It shall add to the existing body of knowledge. The current hiring strategies, policies, and processes had been designed to attract millennials. With the entry of post-millennials, a need to redefine them has been felt now. This research aims to ascertain the impact being made on their career choices and would help organizations in redefining their hiring strategy, processes, and systems.
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Objective Of The Study

Organizations focused largely on hiring the millennials over the last decade. Post-Millennials have now started graduating and joining the workforce. In order to entice post-millennial talent to join the businesses, managers feel a need to understand them (Schroth, 2019). The present hiring strategies and processes are designed with focus on millennials. They need to be redefined with focus on post-millennials (Burton et al., 2019). It is difficult to hire young talent who is continuously engaged on social websites, exchanging testimonials about companies which emerge on social websites (Sun et al., 2021). It is necessary to conduct research into how testimonials on social websites affect the career choices of the post-millennials and millennials (Prakash Yadav & Rai, 2017). The goal of this study is to conduct a comparative investigation of the influence of social websites testimonials on post- millennials and millennials’ career choices. The results of this research will assist determine whether or not, the opinions people post on social websites have an impact on their employment choices. Post-Millennial talent, who will eventually drive company success, will be attracted by these firms' redefining their hiring strategy and processes.

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