Visual Communication Design
The main purpose of visual communication design is to convey information and concepts through images and visual elements, helping people better understand and accept information. This design form has been widely used in advertising, brand marketing, publishing, digital media, and website design. The basic elements of visual communication design include graphics, text, color, layout, and images. Designers can use these elements to convey the necessary information, emotions, and brand image, making the design work more attractive and effective. The process of visual communication design includes stages such as research, planning, creativity, production, and implementation. Designers need to have a thorough understanding and analysis of the conveyed information, target audience, and market demand, and then engage in creative and layout work to ultimately produce high-quality design works. With the continuous development and application of digital technology, visual communication design is also constantly developing and innovating. For example, the popularity of mobile devices and social media has made design more focused on responsive design and social media marketing. New technologies such as artificial intelligence and virtual reality also provide more possibilities and challenges for design.
The visual communication profession has developed with the changing times, and its connotation and extension are gradually expanding as it is sensitive to technological changes, market demand, and aesthetic changes of the public (Zhu, 2021). The innovation of information technology, especially the large-scale application of “intelligent technology + APP,” has forced the teaching of visual communication to be constantly updated in terms of aesthetic concept – means of expression and form – which requires practitioners to conduct market research, design scheme conception, and physical design production, as well as to use the knowledge of communication (Maheshwari, 2021). This requires practitioners to use the knowledge framework of communication, psychology, and marketing with intelligent internet technology for exploratory practice and to update their design concepts and improve their skills according to the changes in market demand.