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Teaching is the most strategic component driving hospitality and tourism education worldwide. The unavailability of honest and integrated teachers may lead to an unskilled workforce that may become society's liabilities; this can hamper the growth of the hospitality and tourism industry. Integrity and honesty need to be inculcated in children since their childhood. People having high ethics and values prove to be responsible citizens. It is academicians' responsibility to inculcate honesty, integrity, authenticity, social responsibility, and courage in children during their development process. Warren Buffet advised three qualities to be a successful employee: Integrity, intelligence, and energy, and he advocates that if the employee does not have integrity, he will kill the other two. Marilyn Price –Mitchell (2015) advocates that all academicians must practice the infusion of integrity in classroom culture, and all students must be inculcated with five fundamental values: responsibility, respect, fairness, trustworthiness, and honesty from the entry-level school education system. Teachers are role models for students and reflect honest and integral practices. Hospitality teachers are constantly challenged with loads of theory and practical subject teaching. They spend maximum time in practical labs and teaching trade and ancillary subjects to students, even though they are not subject experts. They are assigned extra workload to manage the different course curriculum managed by Institutions. The onus of producing a good result lies with a teacher. Therefore they often follow the shortcuts to prove their mettle to the authorities. At the same time, students also indulge in unfair practices for scoring good marks. Teachers and students often rescue each other, a teacher needs to safeguard their job, and student needs a good grade. This dilemma of expectations makes them follow unfair practices.
Global education monitoring report 2017/18 on Accountability in education: meeting our commitments states, "Everyone believes that today's young children are the leaders of tomorrow, but hardly people think about the process of inculcating the quality required by a leader." Tourism and hospitality are ever-growing due to their resistance and demand to provide70-80% of incumbent jobs. Teachers are guiding principles committed to creating an environment where all community members pursue the highest possible academic performance level and inculcate honesty and integrity values in their students. The mammoth and lucrative career options available in this Industry make it a sought-after course. The challenging environment and cutthroat competition compromise the client's quality. Therefore, it becomes significant for the job entrants to be well aware of ethics and values. Academic integrity in the hospitality industry becomes crucial, enhancing the quality of customer services (McCabe & Pavela, 2000; Vannucci & State, 2017). Presently, minimal studies are subjected to academic honesty and Integrity in India's hospitality context. Lancaster, T. (2021) discussed integrity as an activity, an institution, and considered closest to completeness and wholeness.
The word Value has different synonyms and is used in different spheres of life. Imparting value education has become a necessity for the overall development of the students. Teachers of all the segments breed academic dishonesty and plagiarism. Therefore, it becomes difficult to avoid plagiarism. (Boehm, 2016)
Previous literature and various hospitality industry factors had been used to identify the learning environment's ethical and unethical parameters(Marneros et al., 2020). The role of faculty is judged in instilling ethical conduct among the students. Hotel Industry has been vocal about the lack of moral values in young graduates (Nillsen, 2004b). Industry advocates that the students passing out of University/ Colleges are not prepared to accept the extended duty hours/overtime, break shifts and extra work. Young graduates bluntly refuse to work extra and want to be compensated for long hours with extra salary/ compensatory offs. It has been felt that the Millennials and today's generation are more vocal about their rights than their past generation.