Contributions to the Technological Adoption Model for the Peruvian Agro-Export Sector

Contributions to the Technological Adoption Model for the Peruvian Agro-Export Sector

Cesar Salas Arbaiza, Hugo Vega Huerta, Ciro Rodriguez Rodriguez
Copyright: © 2021 |Pages: 17
DOI: 10.4018/IJEA.2021010101
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Abstract

This paper proposes a technology adoption model called TAM 4, based on the TAM model considering the trust and perceived risk factors to the adoption of technology in response to governments' concern to achieve competitiveness in the most important economic activities. The methodology used considers the predictive method. The sample was selected from 67 companies related to foreign trade that carry out agro export tasks, with a confidence level of 90% and an error percentage of ± 10% and the 0.787 of Cronbach's Alpha obtained for the instrument's validation. In conclusion, 97% of the companies informally adopt technology. This shows that 68% of the companies surveyed in the sector would be willing to adopt the model.
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Background

Agro-Exporter Sector

This economic sector is strategical for national policy interests, not only because it opens a widely direct and indirect laboral market, but also improves the country's trade balance, increasing the level of agro-exports of merchandise, which are traditional and non-traditional ones. What is more, it is also the most dynamic sector after mining and has been growing at sustained rates of 4.5%, directly contributing to the national gross domestic product (Central Reserve Bank of Peru – BCRP, 2019).

The central government policies are articulated through the National Export Strategic Plan - PENX to 2025: (Ministry of Foreign Trade and Tourism from Perú – MINCETUR, 2015). One of the major plan is the development and diversification of the exportable offers. The agricultural products identified within the non-traditional heading are considered a high impact on the country's macroeconomic indicators; six tables are defined for the following production chains in which the main three are related to agricultural goods.

The companies are part of an agro-export sector grouped in the Association of Exporters of Peru (ADEX Peru) in a subcategory called: agro-exports where listed companies are producers and fresh exporters and processed foods more than 150 companies registered. Some of them also participated in other groups like the Lima Chamber of Commerce and Association of Agricultural Producer Guilds of Peru (AGAP).

According to the (Ministry of Foreign Trade and Tourism from Perú – MINCETUR, 2019), exports of fresh fruits and vegetables in 2018, 50% from the total exported by the sector and a growth of 20%, compared to 2017, reaching a greater position as the main supplier in the world ranking of exports; those are of quinoa and asparagus (1st place worldwide), avocado and blueberries (2nd place worldwide), grapes (6th place worldwide) and onions (10th place worldwide world).

One of the Peruvian government's state policies is to improve the processes that simplify the procedures that bureaucratize and reduce the competitiveness of the agro-export sector; this article contributes to obtaining models to adopt technology more efficiently.

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