Nigam et al. (2015) highlighted the significance of the digital world in different streams. The significant role of digitalization in the IT sector and research field has been defined in the study. Soni & Pandey (2016) described digitalization in e-marketing and explained how consumers benefit from digitalized services. Neumeier (2017) demonstrated that digitalization is playing a positive role in every sector of the economy. Kumar et al. (2018) highlighted the role of technology in the retail industry and concluded that technology had created significant retailing services outcomes. Shallu et al. (2019) highlighted the effects of digitalization on India's economy and mentioned the challenges faced by India's government to solve various technological issues. Nadkarni & Prugl (2020) presented the digitalization world's opportunities and the ways to exploit such kinds of possibilities.