Big Data and Cloud Computing-Integrated Tourism Decision-Making in Smart Logistics Technologies

Big Data and Cloud Computing-Integrated Tourism Decision-Making in Smart Logistics Technologies

Man Lan
Copyright: © 2023 |Pages: 20
DOI: 10.4018/ijec.316880
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Abstract

Since technology allows tourist companies to replace expensive human labor with electronic labor, labor expenses are reduced, yet customer service concerns are often avoided. Companies and organizations face new challenges daily. Increased consumer demands and global competition result in significant adjustments in the industrialized world. On the other hand, technology can bring forth entirely new types of unintended effects. There are new prospects for the tourist sector with the rise of big data. Data mining and cloud computing are widely used in the tourist sector to extract useful information from vast quantities of data. A new tourism marketing management model based on big data can be developed with this function. This research thus presents a big data and cloud computing-integrated tourism decision-making (BC2TDM) paradigm to analyze the behavior of travel consumers. This model uses the deep learning model to forecast the travel consumer behavior to ensure a personalized tourism experience.
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Introduction

Concept Of Travel Consumer On Cloud Computing

Consumer behavior is a hot topic for tourism (Brune et al., 2021). This traveler decides where he wants to go and what factors influence his decision (Nguyen et al., 2020). It's possible to define tourist consumer behavior as a collection of activities, behaviors, and decisions relating to the selection, purchase, and consumption of tourism products and services, as well as the responses that occur after that (Arora et al., 2020). Tourist behavior sets consumer behavior when buying, using, and discarding tourist services (Liu et al., 2019). Intangible services make it difficult to market the product or ServiceService they deliver (Jiao et al., 2021). Everything from brainstorming to decision-making to order is covered (Thota et al., 2018). Public and private sector instances of big data can be found. In addition to the aforementioned large industries (health insurance, production, and financial services), there are numerous other applications for this technology, such as helping customers and entertainment based on smart logistics technologies for e-business and mobile commerce. According to many research studies, factors such as variables that influence tourist travel behavior, tourist attitudes, and other scenario components and environmental factors all impact how personally relevant a destination is to a particular tourist (Pencarelli et al., 2020). Tourism is a mix of goods and services required by a tourist on the way to and during their stay in a location (Manogaran et al., 2018). Hotels, transportation, and ancillary services are just a few examples of what falls under this category (Gao et al., 2020). An attraction is a destination's main selling point (Chua et al., 2020). It is critical for businesses to know their customers, how they got there, and why they bought them when traveling (Amudha et al., 2021). Using profiling, attribution, and analysis, prominent travel companies address the issue. Get this free research to see how they are doing it (Albayrak et al., 2020).

Big data may gather information about competitors in the tourism and travel sectors. Data may be gathered from various sources to understand better what other hotels and firms offer their customers (Ramprasad et al., 2014). Marketers use big data to make better judgments by evaluating their data points from exploration to selling, which is used to study customer behavioral marketing (Shakeel et al., 2021). Predictive: information used to generate educated guesses about what could happen in the future (El-Manstrlye et al., 2020). Travel agencies use booking data to create products, competitive tools, and targeted discounts (Manogaran et al., 2020). Since so much information is gathered throughout the reservation process, they can send highly customized emails to their customers (Thota et al., 2018). Customers' dissatisfaction, overly competitive markets, insufficient and under-utilized aircraft capacity, bad labor relations, excessive government involvement, high labor expenses, and rising oil prices all play a role in this issue (Huifeng et al., 2020).

It is possible to combine internal data such as previous occupancy pricing, room income, or current reserves with external data such as local event details, travel information, or school holidays to predict and forecast demand more precisely (Huifeng et al., 2020). When there is a lot of demand, hotels may raise their revenue by controlling price and room rates (Chu et al., 2020). Events, flights, weather, and holidays are examples of external data (Abraham et al., 2020). You need both internal and external sources (Chi et al., 2020). It aids in foreseeing future needs. As a result, it aids in the management of rising demand, therefore boosting total income. The entire tourism system is based on the theory of systems. It has recognized five basic components: travelers, creating regions, transport routes, location regions, and a tourism sector operating in physiological, social, cultural, financial, governmental, and technical by smart logistics technologies for e-business and mobile commerce.

Cloud computing services geared toward individuals include DropBox and the cloud. Final users engage with the consumer cloud through highly engaging apps. Save photos and documents to a cloud service like Dropbox and engage with the cloud. Simplifying services and resources helps control costs, and the global organization is ready for a big change in business practices. The use of the Internet as a storage medium. Tourism has grown tremendously in the last several years. Cloud computing streamlines the whole supply chain of services and resources, reducing costs and causing a seismic upheaval in the global business landscape. Over the last several years, there have been huge developments in tourism, with customers easily interacting and sharing their trip experiences through travel websites. Cloud computing provides an easy way for tourism industry players to use a web platform with more efficient services that are more productive and competitive.

The main objective of the paper:

  • Consumer development in travel has certain challenges with limited engagement, exposure to customer lawsuits, and identification of the correctness of the resultsbased on smart logistics technologies for e-business and mobile commerce.

  • The cloud computing findings are transparent and may be verified at any moment due to these problems in e-business and mobile commerce.

  • Travelers have an edge in the environment because they may use real-time data to develop a happy mindset, go on exciting adventures, and learn about fascinating civilizations on smart logistics technologies.

  • Article technique focuses on BC2TDM tourist reasons, information gathering and analysis, the final choice, and assessment.

The rest of the paper follows section 2 for the literature survey of the existing method, section 3 for a proposed method for BC2TDM to be discussed on smart logistics technologies for e-business and mobile commerce, section 4 for experimental analysis, and section 5 for the paper's conclusion.

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