An Improved Web Page Recommendation Technique for Better Surfing Experience

2.1. Elements

The key elements of it include categorization and preprocessing of Web data, extraction of relationship between these data and finding the actions to be done by the system. Web data can be one of the following (Eirinaki & Vazirgiannis, 2003):

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  User Profile Data: It Provides information about users of a Web site. It contains name, age, sex, country, state, marital status, education, interest, etc. for each user of a Web site. It also contains information about user’s preferences and interests. Such information is collected through questionnaires or registration forms or can be generated by analysis of Web server logs;

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  Content Data: It can be simple text, images or structured data such as information retrieved from databases. The content data is presented to the end user;

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  Structure Data: It refers to the way content is organized. They can be XML or HTML tags (data entities used within a Web page) or it can also be a hyperlink connecting one page to another (data entities to put a Web site together). It is an existence of links between various pages to restrict navigation performed by the user to predefined paths;

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  Usage Data: It represents a Web site’s usage. It includes parameters like visitor’s IP address, date and time of access, complete path (directories or files) accessed, and referrer’s.