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About Us

Yusuf Arslan

Yusuf Arslan received his doctorate in marketing in 2017 and is currently working as an associate professor at Sakarya University Business School.

Publications

Parcel Lockers as an Environmentally-Friendly Delivery Method in E-Commerce: The Case of Turkey

This chapter delves into the escalating last-mile delivery challenges spurred by the burgeoning e-commerce industry and explores innovative solutions like cargo vending machines...

Improving Marketing Strategies for Private Label Products

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label...

The Evolution of Private Label Products in Turkey: What to Do Next?

The purpose of this chapter is to reveal the recent situation in Turkey for private label products in detail and to create some insights for marketing professionals in terms of...