Theresa B. Flaherty

Dr. Theresa B. Flaherty is an Associate Professor of Marketing at James Madison University where she teaches Strategic Internet Marketing and Integrated Marketing Communications. Prior to this position, she was an Assistant Professor of Marketing and a member of the e-commerce faculty at Old Dominion University. She also taught marketing management and marketing research classes at the University of Kentucky where she earned her Ph.D. Dr. Flaherty, a Certified eMarketing Associate, has work experience at JBI Customized Computer Solutions, California University of Pennsylvania's Entrepreneurial Assistance Center and Mon Valley Renaissance Program, IBM, and Service Corporation International. Dr. Flaherty has appeared in journals such as The Journal of Internet Commerce, Industrial Marketing Management, International Marketing Review, The Journal of Personal Selling and Sales Management, Central Business Review, and The Journal of Marketing Education. Dr. Flaherty serves as the Society for Marketing Advances Director of Placement Services, Peer Reviewer for MERLOT (Multimedia Educational Resources for Learning and Online Teaching), and is the Principles of Marketing Section Editor for The Electronic Teaching Resources of Marketing Education Review.

Publications

Advances in Electronic Marketing
Advances in Electronic Marketing
Irvine Clarke III, Theresa B. Flaherty. © 2005. 336 pages.
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these...
Portable Portals for M-Commerce
Portable Portals for M-Commerce
Irvine Clarke III, Theresa Flaherty. © 2005. 4 pages.
In the new decade, the call for information technology will be information, anytime, anyplace, and on any device. Accordingly, e-commerce is poised to witness an unprecedented...
Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study
Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study
Irvine Clarke III, Theresa B. Flaherty. © 2004. 15 pages.
This article addresses some of the unique challenges faced as small businesses try to establish a presence in the fiercely competitive online marketplace. Specifically, a small...
Mobile Portals: The Development of M-Commerce Gateways
Mobile Portals: The Development of M-Commerce Gateways
III Clarke, Theresa B. Flaherty. © 2003. 17 pages.
The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy...