Syamimi Ariff Lim

Dr Hjh Syamimi is a Lecturer in the School of Business and Economics and the Acting Director of E-Government Innovation Centre at Universiti Brunei Darussalam. Her research interests include E-Government, E-commerce, E-learning, Change management and motivation issues.

Publications

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Mohammad Nabil Almunawar, Muhammad Anshari, Syamimi Ariff Lim. © 2021. 738 pages.
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when...
Observing Digital Marketplaces of Agricultural Products in Indonesia
Observing Digital Marketplaces of Agricultural Products in Indonesia
Mohammad Nabil Almunawar, Muhammad Anshari, Syamimi Ariif Lim. © 2021. 14 pages.
Indonesia has a large population and its increasing degree of internet penetration accessed through smartphones, which recently has reached 63.5% or more than 170 million people...
Development of the Digital Marketplace in the Fashion Industry
Development of the Digital Marketplace in the Fashion Industry
Muhammad Anshari, Mohammad Nabil Almunawar, Syamimi Ariff Lim. © 2021. 12 pages.
The rapid development of business gives access to many business organizations to develop a digital marketplace as a platform to become a global market leader. Digital marketplace...
Cross-Border E-Commerce and Small Medium Enterprises (SMEs)
Cross-Border E-Commerce and Small Medium Enterprises (SMEs)
Muhammad Anshari, Mohammad Nabil Almunawar, Syamimi Ariff Lim. © 2021. 12 pages.
The emergence of cross-border e-commerce (CBE) has its relevance in this digital age and thus brings about the discussion regarding the challenges and potentials of CBE on the...
Value Network View on Digital Marketplace
Value Network View on Digital Marketplace
Mohammad Nabil Almunawar, Muhammad Anshari, Syamimi Ariff Lim. © 2021. 12 pages.
A digital marketplace is a virtual platform that creates values by managing the interaction between two-sided networks or markets, consumers and producers or suppliers to...
A Framework for Observing Digital Marketplace
A Framework for Observing Digital Marketplace
Mohammad Nabil Almunawar, Muhammad Anshari, Syamimi Ariff Lim. © 2021. 17 pages.
A digital marketplace is a virtual platform that creates values by managing interactions and transactions among participants in a multi-sided network. It creates a business...
Approaches to Tackle Smart Cities Challenges in Brunei
Approaches to Tackle Smart Cities Challenges in Brunei
Nur Farhana Nabillah Saifulbahri, Syamimi Haji Mohd Ariff Lim. © 2021. 19 pages.
There has been an increase in attention for the smart city concept in many developed and developing countries due to urban challenges. Hence, there is a need for a country to...
Factors Influencing the Adoption and Use of E-Commerce Amongst Small Enterprises in Brunei
Factors Influencing the Adoption and Use of E-Commerce Amongst Small Enterprises in Brunei
Hafizah Hamidi, Syamimi Ariff. © 2021. 23 pages.
The use of information communication technology (ICT) in the industry is undoubtedly growing fast all over the world. Nevertheless, many of the small enterprises, particularly in...
Millennials Consumers' Behaviors between Trends and Experiments
Millennials Consumers' Behaviors between Trends and Experiments
Muhammad Anshari, Yabit Alas, Abdur Razzaq, Masitah Shahrill, Syamimi Ariff Lim. © 2021. 17 pages.
Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common...
Developing an E-Government Training Program: A Stakeholder Approach
Developing an E-Government Training Program: A Stakeholder Approach
Annie D. A. Abdullah, Calvin M. L. Chan, Syamimi Ariff Lim. © 2020. 20 pages.
Education and training is recognized to be important to the success of e-government. Nonetheless, research in e-government education has remained at a nascent phase. This paper...
Millennials Consumers' Behaviors between Trends and Experiments
Millennials Consumers' Behaviors between Trends and Experiments
Muhammad Anshari, Yabit Alas, Abdur Razzaq, Masitah Shahrill, Syamimi Ariff Lim. © 2019. 16 pages.
Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common...
Big Data in Mobile Commerce: Customer Relationship Management
Big Data in Mobile Commerce: Customer Relationship Management
Muhammad Anshari, Syamimi Ariff Lim. © 2018. 10 pages.
The purpose of this chapter is to identify the opportunities of big data application that allows Customer Relationship Management (CRM) strategy to gain deeper insights into...