Susan H. Godar

Susan Hayes Godar is Associate Professor and Chairperson in the Department of Marketing & Management Sciences at the Christos M. Cotsakos College of Business, William Paterson University. Her research, primarily on virtual groups, the ethics of mobile commerce, and marketing practices, has appeared in such journals as Journal of International Management, Industrial Marketing Management, Services Marketing Quarterly, and Teaching Business Ethics. She is currently the Section Editor (e-Marketing) for Marketing Education Review Electronic Teaching Resources. Dr. Godar has served as a consultant to numerous companies and organizations in the aviation industry, and has been a member of the National Academy of Sciences Transportation Research Board.  Prior to joining academe, she marketed helicopters and light airplanes. Professor Godar holds a BA in Sociology from Creighton University, an MBA from the University of Iowa, and a Ph.D. in International Business from Temple University.

Publications

Teaching and Learning with Virtual Teams
Teaching and Learning with Virtual Teams
Sharmila Pixy Ferris, Susan H. Godar. © 2006. 303 pages.
The growth of e-learning and distance education today creates an increasingly pressing need for research and writing on the pedagogy of e-learning. Teams are, or should be, an...
A Blueprint for Assessing Learning in Virtual Teams
A Blueprint for Assessing Learning in Virtual Teams
Patricia J. O’Conner, Susan H. Godar. © 2006. 14 pages.
Beginning with an explanation of the concepts and strategies of outcomes assessment, this chapter shows how using assessment can assist in maximizing learning gains from virtual...
Virtual and Collaborative Teams
Virtual and Collaborative Teams
Susan H. Godar, Sharmila Pixy Ferris. © 2004. 307 pages.
Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and...
We Know Where You Are: The Ethics of LBS Advertising
We Know Where You Are: The Ethics of LBS Advertising
Patricia J. O’Connor, Susan H. Godar. © 2003. 16 pages.
Privacy is the most significant and complex ethical issue facing LBS. While LBS is more than the combination of e-commerce and telemarketing, we use the ethical failures of those...