Sumesh Dadwal

Sumesh S. Dadwal has 20-years of experience in teaching, academic research, eLearning, and educational quality management. Currently, he is working as Lecturer with Northumbria London campus, UK. He is also a visiting lecturer at ICON College, University of West London and University of Plymouth (London), UK. As a Programme leader of MSc Mass communication, Sumesh, leads a team of experts in teaching and research. He has also been associated with QAA, UK; as a reviewer for educational quality oversight of higher education in the UK. He has successful experience in programme development and the UK HEI quality assurance, using benchmarks from HEI, QAA, HEA, and industrial practices Sumesh is an active researcher and is also involved in PhD supervision. His core areas include International strategic marketing, consumer behaviour & misbehaviour, product launches, prosumers & experience economy, service encounters & sensational experiences, Innovation & technology in marketing, and leadership & organisational change. He has undertaken analysis of brands, markets and consumer behaviours using various qualitative and quantitative techniques. He has written various research papers, book chapters and lead research at various levels. He has successfully undertaken projects that required data mining, editing and detailed statistical analysis using qualitative and quantitative research methods using software: N-Vivo, Excel, SPSS. He is also an external examiner for PG programmes with EduQual UK, and external examiner for PhD (International Expert) with Punjab Technical University, India. He is also a member of advisory and editorial board of academics at Acme Intellects IJRM, India. Sumesh is also a reviewer at Journal of Enterprise Information Management, UK. In addition, Sumesh has hands-on industrial experience in constructions and agricultural supply chain. He is also a freelance consultant (business analysis) for emerging markets.

Publications

Drivers of SME Growth and Sustainability in Emerging Markets
Drivers of SME Growth and Sustainability in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2024. 308 pages.
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship...
Demystifying the Dark Side of AI in Business
Demystifying the Dark Side of AI in Business
Sumesh Dadwal, Shikha Goyal, Pawan Kumar, Rajesh Verma. © 2024. 268 pages.
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era...
Convergence of Human Resources Technologies and Industry 5.0
Convergence of Human Resources Technologies and Industry 5.0
Pawan Kumar, Sunil Kumar, Rajesh Verma, Sumesh Dadwal. © 2024. 363 pages.
Through a combination of rapid technological advancement and the ongoing digital revolution, the role of Human Resources (HR) in shaping organizational trajectories has seen...
Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector
Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector
Pavan Thealla, Vipin Nadda, Sumesh Dadwal, Latif Oztosun, Giuseppe Cantafio. © 2024. 320 pages.
The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and hospitality industries, offering unparalleled opportunities for innovation and...
Opportunities and Challenges of Business 5.0 in Emerging Markets
Opportunities and Challenges of Business 5.0 in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2023. 357 pages.
It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and...
Investigating the Factors, Challenges, and Role of Stakeholders in Implementing Industry 5.0 and Its Impact on Supply Chain Operations: A Study of the Global Agri-Food Supply Chain
Investigating the Factors, Challenges, and Role of Stakeholders in Implementing Industry 5.0 and Its Impact on Supply Chain Operations: A Study of the Global Agri-Food Supply Chain
Shivali Sunil Kankekar, Sumesh Singh Dadwal, Adbul Ali. © 2023. 27 pages.
Industry 5.0 may assist businesses to become more constructive and competitive in the global economy in the Fifith Industrial Revolution era. Therefore, a critical review of...
Industry 5.0 and Environmental, Social, and Governance Initiatives in Supply Chain Sustainability: A Study of the European Fast Fashion Industry
Industry 5.0 and Environmental, Social, and Governance Initiatives in Supply Chain Sustainability: A Study of the European Fast Fashion Industry
Anguselvam Sekaran, Sumesh Singh Dadwal, Adbul Ali. © 2023. 21 pages.
Industry 5.0 requires an organisation to maintain supply chain sustainability by using environmental, social, and governance (ESG) initiatives, thus avoiding social...
Management of Health and Safety Risks at Large Events: Process, Procedures, and Factors
Management of Health and Safety Risks at Large Events: Process, Procedures, and Factors
Sumesh Singh Dadwal, Dhanwant Dadwal. © 2021. 16 pages.
This chapter details and guides managers and researchers to consider organisational culture, risk management systems, procedures, principles, and processes to manage larger...
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Sumesh Singh Dadwal. © 2020. 532 pages.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has...
Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers
Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers
Sumesh Singh Dadwal, Arshad Jamal, Tim Harris, Guy Brown, Siti Raudhah. © 2020. 32 pages.
The new technological innovations are changing the ways businesses are being operated. The sharing economy-based new business models (SEBMs) using technology have many benefits...
Innovative Trends in Technology for Marketing of Events
Innovative Trends in Technology for Marketing of Events
Julian Joy, Sumesh Singh Dadwal, Philiph A. Pryce. © 2020. 27 pages.
Technology is playing a pivotal role in shaping the operations and marketing and events industry. The modern event manager has understood that the event success or failure may...
Management of Health and Safety Risks at Large Events: Process, Procedures, and Factors
Management of Health and Safety Risks at Large Events: Process, Procedures, and Factors
Sumesh Singh Dadwal, Dhanwant Dadwal. © 2020. 21 pages.
This chapter details and guides managers and researchers to consider organisational culture, risk management systems, procedures, principles, and processes to manage larger...
Developing Tourism Sector With Neoliberalism Orientated Strategies in Countries With Scarce Financial Resources
Developing Tourism Sector With Neoliberalism Orientated Strategies in Countries With Scarce Financial Resources
Sumesh Singh Dadwal. © 2019. 13 pages.
This chapter explores the idea of tourism development and discusses ideologies and strategies for developing and least developing countries. The chapters explore the ideology of...
Service Sector and Antecedents of Marketing Strategies for Emerging Markets: A Case of Indian Market
Service Sector and Antecedents of Marketing Strategies for Emerging Markets: A Case of Indian Market
Sumesh Singh Dadwal. © 2018. 24 pages.
Emerging Markets are of huge interest not only to MNCs, but also to many national governments of developed and developing countries. The size and prospectus of opportunities and...
Promotional Strategies and New Service Opportunities in Emerging Economies
Promotional Strategies and New Service Opportunities in Emerging Economies
Vipin Nadda, Sumesh Dadwal, Roya Rahimi. © 2017. 417 pages.
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and...
Service Sector and Antecedents of Marketing Strategies for Emerging Markets: A Case of Indian Market
Service Sector and Antecedents of Marketing Strategies for Emerging Markets: A Case of Indian Market
Sumesh Singh Dadwal. © 2017. 31 pages.
Emerging Markets are of huge interest not only to MNCs, but also to many national governments of developed and developing countries. The size and prospectus of opportunities and...