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About Us

Sumangla Rathore

Sumangla Rathore is currently working as Assistant Professor in School of Management at Sir Padampat Singhania University, Udaipur, Rajasthan, India. She holds a PhD in e-commerce domain and a Post graduate degree in Computer Applications. Dr. Rathore has been an active participant in crosscultural international experiences involving students and academic exchange. She has several national and international publications to her credit in the field of e-commerce and Information Technology. Her research interests are in the field of e-commerce, Social media, electronic Word of Mouth, online buying behavior, technology adoption and usability evaluation.

Publications

Digital-Locker Services in India: An Assessment of User Adoption and Challenges

On 1st July 2015, Government of India launched a Digital India campaign which is a flagship program of the government with an objective to transform India into a digitally...

Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research

Netnography is a specialized form of ethnographic research that has been adapted to the unique contingencies of various types of computer-mediated social interaction. With the...

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only...

Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research

Netnography is a specialized form of ethnographic research that has been adapted to the unique contingencies of various types of computer-mediated social interaction. With the...