Shikha Goyal

Shikha Goyal has extensive experience in teaching and her research interest includes Performance management, Emotional Intelligence, Workplace Diversity and Organisational Culture.

Publications

Demystifying the Dark Side of AI in Business
Demystifying the Dark Side of AI in Business
Sumesh Dadwal, Shikha Goyal, Pawan Kumar, Rajesh Verma. © 2024. 268 pages.
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era...
Religion and Consumer Attitude
Religion and Consumer Attitude
Pretty Bhalla, Shikha Goyal, Sayeed Zafar. © 2023. 12 pages.
This chapter revolves around conceptual discussion on religion, culture, and consumer attitude already existing in literature and then how it has evolved and changed over time....
A Review Study of the Effects of Personality Traits on Destructive and Constructive Deviance
A Review Study of the Effects of Personality Traits on Destructive and Constructive Deviance
Shikha Goyal, Pretty Bhalla. © 2020. 16 pages.
There are two streams of behavior—negative and positive—that have the same baseline (i.e., departure from norms) leading to deviant behavior, but these are not integrated....