Sarika Faisal

Sarika Faisal is a student at BBS, BRAC University. She has published numerous articles in Scopus indexed journals.

Publications

Is the Oil Price Hike a New Threat to Consumers' Buying Patterns?
Is the Oil Price Hike a New Threat to Consumers' Buying Patterns?
Sarika Faisal, Syed Far Abid Hossain, Rayisa Rayhana, Shawnila Nawshin. © 2024. 15 pages.
The purpose of this study is to examine whether oil price hikes are leading consumers to switch to alternative forms of cooking oil. This study presents the viewpoints of...
Green Leadership in Strategic Brand Management
Green Leadership in Strategic Brand Management
Sarika Faisal. © 2024. 12 pages.
The purpose of this study was to delineate the importance of green leadership in strategic brand management. However, by applying the theory of coevolution and multi-level...
From Clicks to Loyalty: Understanding the Dynamics of Consumer Brand Relationships in the Online Clothing Industry
From Clicks to Loyalty: Understanding the Dynamics of Consumer Brand Relationships in the Online Clothing Industry
Sarika Faisal. © 2024. 11 pages.
The core purpose of this chapter is to highlight the journey of a female entrepreneur and to give an overview of clothing industry in Bangladesh. However, with the help of Social...