Samala Nagaraj

Samala Nagaraj is a Ph.D. in Marketing from University of Hyderabad. He is currently working as Assistant Professor in Woxsen School of Business. He has over 10 years of teaching experience and 5 years of research experience. He is awarded UGC-NET & JRF in the year 2012. He currently teaches subjects related to Marketing and Business Analytics (using SPSS, Python, and Tableau). He has research publication is reputed national and international journals. He has published papers in journals indexed in Scopus, ABDC-B & C, SSCI. He is an editorial reviewer for many Scopus and ABDC-B & C journals.

Publications

AI-Driven Intelligent Models for Business Excellence
AI-Driven Intelligent Models for Business Excellence
Samala Nagaraj, Korupalli V. Rajesh Kumar. © 2023. 267 pages.
As digital technology continues to revolutionize the world, businesses are also evolving by adopting digital technologies such as artificial intelligence, digital marketing, and...
Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement
Samala Nagaraj. © 2021. 334 pages.
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth....
Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis
Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis
Samala Nagaraj, Sapna Singh. © 2018. 20 pages.
The main aim of this article is to investigate the role of customer-brand engagement (CBE) and relationship quality (RQ) when individuals engage online with a brand. The study...